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Coors Light & Miller Light

Coors Light, the second-most popular beer brand in America, appears to have picked up market share from leading giant Bud Light. The data from NielsenIQ and Bump Williams Consulting published by the Wall Street Journal also revealed Coors Light sales increased 17.6% in the week ending April 15.

Miller Lite saw a boost in sales, also 17.6%, in the same week compared to last year.

Both brands are owned by the same company: Molson Coors Beverage Co. The Colorado-based brewing giant is listed on the New York Stock Exchange under the ticker “TAP.” The stock is up 14.94% over the past month as the Bud Light debacle played out.

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Michelob Ultra

Bud Light, Coors Light and Miller Lite dominate the market for light beer. However, smaller brands like Michelob Ultra also seem to be getting a boost from the Bud Light controversy. The brand saw dollar volumes rise 0.4% in the week ended April 15, according to industry news source Brewbound. Market share of the super premium segment rose 2.2% that same week.

Michelob Ultra, however, is owned by Anheuser-Busch. Some investors may see this as an opportunity to buy the beaten-down stock. Despite its recent dip, Anheuser-Busch Inbev stock (NYSE:BUD) is up 4.26% over the past month. It’s trading at just 22.55 times earnings per share and offers a 1.26% dividend yield.

Only 28% of the company’s sales are generated in North America. That means it’s better insulated from this controversy than most boycotters believe. This could be the perfect opportunity for a contrarian investor.


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About the Author

Vishesh Raisinghani

Vishesh Raisinghani

Freelance Writer

Vishesh Raisinghani is a freelance contributor at MoneyWise. He has been writing about financial markets and economics since 2014 - having covered family offices, private equity, real estate, cryptocurrencies, and tech stocks over that period. His work has appeared in Seeking Alpha, Motley Fool Canada, Motley Fool UK, Mergers & Acquisitions, National Post, Financial Post, and Yahoo Canada.

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