Elon Musk, the billionaire owner of X (formerly Twitter), has delivered a stark message to advertisers boycotting the platform over his endorsement of an antisemitic post: “Go f— yourself!”
In a tricky exchange with journalist Andrew Ross Sorkin at the 'New York Times' DealBook Summit,' on Nov. 30, Musk dropped several f-bombs against companies who have stopped advertising on the social media platform.
‘If somebody’s going to try and blackmail me with advertising, blackmail me with money — go f— yourself,” he said, specifically calling out Walt Disney (DIS) CEO Bob Iger, who earlier in the DealBook Summit had said associating with Musk and X was “not necessarily a positive” for Disney.
“What this advertising boycott is going to do is it’s going to kill the company,” said Musk, with the warning: “The whole world will know that advertisers killed the company, and we will document it in great detail.”
