Strangled supply meets booming demand

Holding cash in front of car
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The average sale price for a new car jumped for the seventh straight month in October to a record $46,036, according to a Kelley Blue Book report. That’s a 12.9% increase from a year earlier.

In this climate, buyers are no longer able to haggle down prices. In fact, they’re paying an average of $800 over the manufacturer’s recommended retail price, the report shows.

The upside-down situation for buyers has many venting their frustrations on social media.

“Shopping for a car right now is the WORST,” tweets Mary Coleman, a breaking news anchor in Arizona.

“Why am I fighting a stranger for a vehicle I’ll be paying $6,000 more for than it’s worth? Curse you, pandemic!”

Used cars not much of a refuge

Man in car pinches his forehead
Prostock-studio/Shutterstock

Used car prices have also revved up. The average list price on a used car was a record $26,971 in October, reports Cox Automotive. That’s 25% above year-ago levels and 38% above pre-pandemic levels.

“It is absolutely a seller's market right now,” says Kayla Reynolds, analyst for Cox Automotive, the parent company of Kelley Blue Book.

Buyers who are braving the market warn the experience is not for the faint of heart.

“Trying to buy a used car, sub-100k miles, sub-$15k is like trying to find a needle in a haystack. Two years ago, a $15k budget was enough to get something from 2016 and less than 60k miles. I wouldn’t wish buying in this market on my worst enemy. It’s miserable,” tweets Lando_Calzone.

Why has car buying become so hard?

CPU chip and semiconductors with car toy. Global car chip shortage. Micro-chip shortage creates dearth of new cars. Computer chip shortage stalls car industry production
G.Tbov / Shutterstock

Before the pandemic, people didn’t talk much about the microchips that run the electrical systems in most modern cars. Now they’re front and center.

Automakers closed down their factories when the pandemic hit, while Americans stayed home, increasing demand for consumer electronics like tablets, laptops and gaming devices.

When the economy started to revive, carmakers couldn’t get enough chips to meet their production demand. Microchip plant closures further restricted supply.

Some dealers are even cutting back on popular car features due to the chip shortage. General Motors is temporarily eliminating heated seats and steering wheels in many of its vehicles.

7 strategies for buying or leasing during the pandemic

Group of cars parked in a row
hxdbzxy / Shutterstock

The days of stepping onto a car lot and having your pick of make, model and color are over — for the moment, at least. And discounts? You can forget about them. Industry experts say new-car inventory is expected to remain tight through at least the first half of 2022. But consumer car site Edmunds and other auto groups say there are strategies to cope:

  1. Consider a used car. Even though used vehicles are also more expensive these days, you may luck into a good deal — or at least one you can live with — if you expand your search.

  2. Be prepared. Know what you’re walking into so you don’t run screaming when you see the sticker price. And look at what other cars are selling for in your area so you have an idea of what you’ll be paying.

  3. Shop outside your neighborhood. If you live in a city with a higher cost of living or your local dealership has a limited selection of cars, see what’s for sale in a nearby town or county.

  4. Be flexible. Don’t head into the process with one car make or model in mind. Have backup brands in case you don’t find what you want.

  5. Start, continue or buy out your lease. If you’ve been leasing and your contract is up this year, consider buying out or extending the lease. If you’re looking for a car, leasing may offer cheaper monthly payments. “And since a lease is a much shorter commitment than a purchase, you can explore makes or models that you might not have considered previously," says Edmunds’ Ivan Drury, senior manager of insights.

  6. Be patient. Nearly half of car shoppers are delaying their purchase, according to Kelley Blue Book research. While no one can say exactly when supply and demand will come back into balance, if you can wait to buy a car, it might serve you well in the long run should the market cool off.

  7. Use your trade in to help offset the high prices. Leverage the rising value of your existing car to trade up into a new one.

Other ways to save this holiday season

Photo of positive lady sit cozy couch use cellphone hold beverage mug in house indoors with christmas x-mas ornament
Roman Samborskyi / Shutterstock

Whether or not you’re in the market for a car, you can look for other ways to save money or improve your finances in the months ahead.

About the Author

Nancy Sarnoff

Nancy Sarnoff

Freelance Contributor

Nancy Sarnoff is a freelance contributor with MoneyWise. Previously, she covered commercial and residential real estate for the Houston Chronicle where she also hosted Looped In, a podcast about the region’s growth, development and economy. Her work has been recognized by the National Association of Real Estate Editors and the Society of American Business Editors and Writers.

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