Emma Caplan-Fisher
With a writing and editing career spanning over 15 years, Emma creates and refines content across a broad spectrum of industries, including personal finance, lifestyle, travel, health & wellness, real estate, beauty & fitness and B2B/SaaS/tech.
Her versatility comes through contributions to high-profile clients like Moneywise, Healthline, Narcity and The Honest Talk. Serving as an Editor at Real Estate Magazine, her role synthesized a strong foundation in content editing with a passion for storytelling. Emma currently edits health content for Masse, an agency building SEO campaigns at scale. Emma loves traveling, making jewelry and being outside with her dogs. She volunteers with Big Sisters of BC Lower Mainland.
EXPERIENCE
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MMasseEditor 2025–Present
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SSureSwift CapitalContent Writer 2021–Present
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RReal Estate MagazineEditor 2023–2024
EDUCATION
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SSimon Fraser UniversityEditing Certificate 2017
FIND ME ON
Their Top Finance Tip
Personal finance is about finding the best ways to optimize your resources to live the life you want, worry-free.
Numbers tell a story.
15
Years in finance journalism
292
Articles published
40
Financial topics covered
Emma Caplan-Fisher's Expertise
More from Emma Caplan-Fisher
LATEST
Managing Money • Jul 07
'I feel shame': She makes 2X her husband's pay, saving for retirement alone. Ramit Sethi says there's a simple answer
Andre has $16K in retirement savings at 50. Maria has over $480K in net worth. Ramit Sethi says the real problem isn't the income gap — it's that they're still treating their money as separate.
Managing Money • Jul 07
'I feel shame': She makes 2X her husband's pay, saving for retirement alone. Ramit Sethi says there's a simple answer
Andre has $16K in retirement savings at 50. Maria has over $480K in net worth. Ramit Sethi says the real problem isn't the income gap — it's that they're still treating their money as separate.
News • Jul 07
‘Welcome to the craziest year we have ever known’: Why a beloved Utah mom-and-pop sub shop can’t outrun today’s economy
America’s sit-down eateries are disappearing, and nostalgia isn’t enough to save them.
News • Jul 07
‘Welcome to the craziest year we have ever known’: Why a beloved Utah mom-and-pop sub shop can’t outrun today’s economy
America’s sit-down eateries are disappearing, and nostalgia isn’t enough to save them.
News • Jul 04
‘I’m not good enough to live here’: They have six-figure jobs, but they’ve been priced out of S.F. by AI elite
As OpenAI and Anthropic's IPOs near, San Francisco's housing market is being bought up with AI equity — leaving even $185K earners wondering if they belong.
News • Jul 04
‘I’m not good enough to live here’: They have six-figure jobs, but they’ve been priced out of S.F. by AI elite
As OpenAI and Anthropic's IPOs near, San Francisco's housing market is being bought up with AI equity — leaving even $185K earners wondering if they belong.
News • Jul 04
That bold red bathroom could cost you $7,971 when you sell — sage green could be the fix
Color choice could dictate your home’s worth.
News • Jul 04
That bold red bathroom could cost you $7,971 when you sell — sage green could be the fix
Color choice could dictate your home’s worth.
News • Jul 03
Rep. Tom Kean Jr. took 116 days off at full pay to battle depression — after voting against paid sick leave for workers
Tom Kean Jr voted against New Jersey's paid sick leave law while a member of the state Senate. Many American workers aren’t able to collect a check if they don’t work while ill.
News • Jul 03
Rep. Tom Kean Jr. took 116 days off at full pay to battle depression — after voting against paid sick leave for workers
Tom Kean Jr voted against New Jersey's paid sick leave law while a member of the state Senate. Many American workers aren’t able to collect a check if they don’t work while ill.
News • 23556 views
Her Jeep's engine ended up in the backseat after a routine oil change — she says Take 5 told her the warranty was void
The Douglas County, GA case is the second at the same Take 5 location in June — and a national pattern of complaints, lawsuits and an F rating from the BBB suggests it's far from an isolated problem.
News • 23556 views
Her Jeep's engine ended up in the backseat after a routine oil change — she says Take 5 told her the warranty was void
The Douglas County, GA case is the second at the same Take 5 location in June — and a national pattern of complaints, lawsuits and an F rating from the BBB suggests it's far from an isolated problem.
News • Jul 01
$1.3M in stolen copper and gear recovered, as organized crime rings shift to target AI data center supply chains
Copper, servers and storage drives are now top targets for organized theft rings, exposing a new vulnerability in America's AI infrastructure boom.
News • Jul 01
$1.3M in stolen copper and gear recovered, as organized crime rings shift to target AI data center supply chains
Copper, servers and storage drives are now top targets for organized theft rings, exposing a new vulnerability in America's AI infrastructure boom.
Investing • Jun 30
MacKenzie Scott has donated $26.3B in 5 years — yet she's richer now. Here's why the 'giving' is wrong
Scott received roughly 4% of Amazon stock in her 2019 divorce — and Amazon's relentless growth since then has replenished her fortune faster than she can give it away.
Investing • Jun 30
MacKenzie Scott has donated $26.3B in 5 years — yet she's richer now. Here's why the 'giving' is wrong
Scott received roughly 4% of Amazon stock in her 2019 divorce — and Amazon's relentless growth since then has replenished her fortune faster than she can give it away.
Life • Jun 30
Former tech worker quit his 14-year career to launch a BBQ restaurant and made $2.3M in revenue in his first year
Spending $210K a month on costs while paying himself nothing, Abdul-Kafi's first-year success shows what happens when tech-world discipline meets an untapped market gap.
Life • Jun 30
Former tech worker quit his 14-year career to launch a BBQ restaurant and made $2.3M in revenue in his first year
Spending $210K a month on costs while paying himself nothing, Abdul-Kafi's first-year success shows what happens when tech-world discipline meets an untapped market gap.
Managing Money • Jun 29
Over 500,000 Americans are stuck waiting 20 months for the IRS to return refunds stolen by identity thieves
The IRS workforce is down 27% from a year ago — and for the half-million Americans waiting on identity theft resolutions, that staffing collapse means refunds withheld for nearly two years.
Managing Money • Jun 29
Over 500,000 Americans are stuck waiting 20 months for the IRS to return refunds stolen by identity thieves
The IRS workforce is down 27% from a year ago — and for the half-million Americans waiting on identity theft resolutions, that staffing collapse means refunds withheld for nearly two years.
Investing • Jun 28
A Texas couple pulled $190,000 from their 401(k)s during COVID — Dave Ramsey says it may have cost them double
A Texas retiree feared she couldn’t afford another market downturn, so she cashed out during COVID. Years later, The Ramsey Show broke down the steep price of that decision.
Investing • Jun 28
A Texas couple pulled $190,000 from their 401(k)s during COVID — Dave Ramsey says it may have cost them double
A Texas retiree feared she couldn’t afford another market downturn, so she cashed out during COVID. Years later, The Ramsey Show broke down the steep price of that decision.
News • Jun 27
The top 10 wealthiest US suburbs have average incomes as high as $612K, but experts warn they're magnets for crime
"High-net-worth individuals are specifically targeted due to their diverse and deep holdings.”
News • Jun 27
The top 10 wealthiest US suburbs have average incomes as high as $612K, but experts warn they're magnets for crime
"High-net-worth individuals are specifically targeted due to their diverse and deep holdings.”
News • Jun 27
Jared Kushner's net worth grew 1,440% since 2009 — 9 times more than the average US household. Here's what drove the gap
Kushner's rise to billionaire status was driven by opportunities and access that few Americans get.
News • Jun 27
Jared Kushner's net worth grew 1,440% since 2009 — 9 times more than the average US household. Here's what drove the gap
Kushner's rise to billionaire status was driven by opportunities and access that few Americans get.
Investing • Jun 27
Missouri dad stashes stocks in a coffee can for his 3 daughters. He says with time, they’ll grow to $500 million
A new book, The Coffee Can Investor, urges consumers to buy stock in outperforming companies — then do nothing for years on end.
Investing • Jun 27
Missouri dad stashes stocks in a coffee can for his 3 daughters. He says with time, they’ll grow to $500 million
A new book, The Coffee Can Investor, urges consumers to buy stock in outperforming companies — then do nothing for years on end.
News • Jun 22
AI startup says its aquatic full-body scanner could replace your $2,250 MRI — but some doctors aren't so sure
Midjourney's scanner uses ultrasound, not MRI technology — and experts say the distinction matters.
News • Jun 22
AI startup says its aquatic full-body scanner could replace your $2,250 MRI — but some doctors aren't so sure
Midjourney's scanner uses ultrasound, not MRI technology — and experts say the distinction matters.
Managing Money • Jun 19
He saved $24K by using a retirement tax break most people don't know — but 1 common mistake can kill it
Older Americans typically can't make tax-free withdrawals until they reach 59 ½, but this rule waives the 10% penalty.
Managing Money • Jun 19
He saved $24K by using a retirement tax break most people don't know — but 1 common mistake can kill it
Older Americans typically can't make tax-free withdrawals until they reach 59 ½, but this rule waives the 10% penalty.
News • Jun 18
After 40 years of falling PC prices, the AI boom just reversed the trend — and your next laptop could cost 20% more
AI's hunger for memory chips is starving the consumer market, and shoppers are about to pay the price in ways that go far beyond the sticker on a new laptop.
News • Jun 18
After 40 years of falling PC prices, the AI boom just reversed the trend — and your next laptop could cost 20% more
AI's hunger for memory chips is starving the consumer market, and shoppers are about to pay the price in ways that go far beyond the sticker on a new laptop.
News • Jun 18
The Ramsey Show says firm owes 84-year-old every penny after hackers drained $45K from her wealth management account
The Financial Industry Regulatory Authority’s rules may back Dave Ramsey's claim, creating potential grounds to demand reimbursement.
News • Jun 18
The Ramsey Show says firm owes 84-year-old every penny after hackers drained $45K from her wealth management account
The Financial Industry Regulatory Authority’s rules may back Dave Ramsey's claim, creating potential grounds to demand reimbursement.
Life • Jun 15
Kevin O'Leary says surprising your partner with a pricey gift is a 'huge mistake' — here's what to do instead
Watch out for this potentially pricey misstep.
Life • Jun 15
Kevin O'Leary says surprising your partner with a pricey gift is a 'huge mistake' — here's what to do instead
Watch out for this potentially pricey misstep.
News • Jun 15
A Chicago minister allegedly stole $2 million from his own flock — why is affinity fraud so hard to spot?
Winston Batino allegedly ran a classic affinity fraud from inside a trusted congregation — a scheme among the hardest to detect precisely because it weaponizes faith and friendship.
News • Jun 15
A Chicago minister allegedly stole $2 million from his own flock — why is affinity fraud so hard to spot?
Winston Batino allegedly ran a classic affinity fraud from inside a trusted congregation — a scheme among the hardest to detect precisely because it weaponizes faith and friendship.
Managing Money • Jun 14
44% of homeowners say renting is easier — but for retirees on fixed income, the math isn't that simple
Renting in retirement isn't giving up — for many downsizing homeowners, it can mean more liquidity, fewer surprises and a housing cost that actually fits a fixed income.
Managing Money • Jun 14
44% of homeowners say renting is easier — but for retirees on fixed income, the math isn't that simple
Renting in retirement isn't giving up — for many downsizing homeowners, it can mean more liquidity, fewer surprises and a housing cost that actually fits a fixed income.
Life • Jun 12
Trump is hosting a UFC fight for America’s birthday and it’ll be one of the cheapest sporting events to watch in years
For the first time ever, UFC's biggest fights are included in a basic Paramount+ subscription — making Trump's White House bash one of the cheapest major sporting events to watch in years.
Life • Jun 12
Trump is hosting a UFC fight for America’s birthday and it’ll be one of the cheapest sporting events to watch in years
For the first time ever, UFC's biggest fights are included in a basic Paramount+ subscription — making Trump's White House bash one of the cheapest major sporting events to watch in years.
News • Jun 10
A house listed for $1.5 million in a Canadian suburb has a finger lickin' detail: It was the home of Colonel Sanders
The modest side-split in Mississauga, where the KFC founder spent his final years, comes with a story as rich as his secret recipe.
News • Jun 10
A house listed for $1.5 million in a Canadian suburb has a finger lickin' detail: It was the home of Colonel Sanders
The modest side-split in Mississauga, where the KFC founder spent his final years, comes with a story as rich as his secret recipe.
Life • Jun 10
Meet Kelsey Pfendler, the first American woman to row solo 2,400 miles across the Pacific — roughly from NYC to LA
Kelsey Pfendler's solo Pacific row doubles as a fundraiser for river guides' mental health, insurance and financial stability — a community she's served for eight years.
Life • Jun 10
Meet Kelsey Pfendler, the first American woman to row solo 2,400 miles across the Pacific — roughly from NYC to LA
Kelsey Pfendler's solo Pacific row doubles as a fundraiser for river guides' mental health, insurance and financial stability — a community she's served for eight years.
Life • Jun 06
Airport workers swapped 17 travelers' luggage tags onto drug-filled bags — here's how to protect yourself
A drug smuggling ring at Toronto's Pearson Airport has turned innocent travelers into unwitting drug mules — and some are flying to countries where the penalty is death.
Life • Jun 06
Airport workers swapped 17 travelers' luggage tags onto drug-filled bags — here's how to protect yourself
A drug smuggling ring at Toronto's Pearson Airport has turned innocent travelers into unwitting drug mules — and some are flying to countries where the penalty is death.
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