Emma Caplan-Fisher
With a writing and editing career spanning over 15 years, Emma creates and refines content across a broad spectrum of industries, including personal finance, lifestyle, travel, health & wellness, real estate, beauty & fitness and B2B/SaaS/tech.
Her versatility comes through contributions to high-profile clients like Moneywise, Healthline, Narcity and The Honest Talk. Serving as an Editor at Real Estate Magazine, her role synthesized a strong foundation in content editing with a passion for storytelling. Emma currently edits health content for Masse, an agency building SEO campaigns at scale. Emma loves traveling, making jewelry and being outside with her dogs. She volunteers with Big Sisters of BC Lower Mainland.
EXPERIENCE
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MMasseEditor 2025–Present
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SSureSwift CapitalContent Writer 2021–Present
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RReal Estate MagazineEditor 2023–2024
EDUCATION
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SSimon Fraser UniversityEditing Certificate 2017
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Their Top Finance Tip
Personal finance is about finding the best ways to optimize your resources to live the life you want, worry-free.
Numbers tell a story.
15
Years in finance journalism
324
Articles published
40
Financial topics covered
Emma Caplan-Fisher's Expertise
More from Emma Caplan-Fisher
LATEST
Managing Money • Aug 22
Couple finds $5 on the ground and wins $400,000 after buying a lottery ticket – what experts say they should do next
The couple had already cleared $80,000 in debt and had $115,000 in annual income.
Managing Money • Aug 22
Couple finds $5 on the ground and wins $400,000 after buying a lottery ticket – what experts say they should do next
The couple had already cleared $80,000 in debt and had $115,000 in annual income.
Life • Aug 22
Thieves stole a bread maker's bake stand, leaving her ‘heartbroken’ before strangers stepped in to rebuild her business
“It was really amazing! I told them I'm going to give them bread forever."
Life • Aug 22
Thieves stole a bread maker's bake stand, leaving her ‘heartbroken’ before strangers stepped in to rebuild her business
“It was really amazing! I told them I'm going to give them bread forever."
News • Aug 20
Tucson man left paralyzed by a swatting call gone wrong. Now taxpayers have to pay the $176 million price tag
An online dispute spilled over into a near-fatal prank, and Axeel Melendez, 24, is holding the sheriff's office responsible.
News • Aug 20
Tucson man left paralyzed by a swatting call gone wrong. Now taxpayers have to pay the $176 million price tag
An online dispute spilled over into a near-fatal prank, and Axeel Melendez, 24, is holding the sheriff's office responsible.
Investing • Aug 20
Meet Unitree, the 10-year-old robotics company whose shares jumped 600% in its stock market debut
Unitree's IPO reflects China's strategic bet on humanoid robots, but a U.S. ban on foreign-manufactured robotics poses a real risk for investors.
Investing • Aug 20
Meet Unitree, the 10-year-old robotics company whose shares jumped 600% in its stock market debut
Unitree's IPO reflects China's strategic bet on humanoid robots, but a U.S. ban on foreign-manufactured robotics poses a real risk for investors.
Managing Money • 19796 views
Gen X parents won’t leave their tweens alone — and the babysitting fees are adding up. What’s behind the ‘strange’ shift
Median babysitter rates have nearly doubled since 2018 — and tween-year supervision costs are hollowing out family budgets.
Managing Money • 19796 views
Gen X parents won’t leave their tweens alone — and the babysitting fees are adding up. What’s behind the ‘strange’ shift
Median babysitter rates have nearly doubled since 2018 — and tween-year supervision costs are hollowing out family budgets.
Retirement • Aug 15
'You have absolutely no expenses': Suze Orman says the perks your job quietly covers could blow up your retirement math
Kiki lives rent-free with health insurance and utilities paid on a college campus — that's thousands of dollars per-year Orman says will crater her retirement math the moment she stops working.
Retirement • Aug 15
'You have absolutely no expenses': Suze Orman says the perks your job quietly covers could blow up your retirement math
Kiki lives rent-free with health insurance and utilities paid on a college campus — that's thousands of dollars per-year Orman says will crater her retirement math the moment she stops working.
Life • Aug 11
Parents are spending $6,500 or more on sorority ‘rush coaches’ with no guarantee their daughter gets a bid
“Until very recently, people didn’t even know this industry existed outside of the South."
Life • Aug 11
Parents are spending $6,500 or more on sorority ‘rush coaches’ with no guarantee their daughter gets a bid
“Until very recently, people didn’t even know this industry existed outside of the South."
News • Aug 10
‘They had me scared’: Tampa woman loses $25,000 to scammers who told her to pay bail or risk jail for skipping jury duty
Scammers kept Kimberly Fudge on the phone for nearly 10 hours, tracking her every move through spyware loaded on a refurbished phone.
News • Aug 10
‘They had me scared’: Tampa woman loses $25,000 to scammers who told her to pay bail or risk jail for skipping jury duty
Scammers kept Kimberly Fudge on the phone for nearly 10 hours, tracking her every move through spyware loaded on a refurbished phone.
News • Aug 08
Louisiana Kia dealership caught harvesting a woman's car for parts to fix a different vehicle
She went in for a blown tire, and a month later she found the hood up and her engine taken apart.
News • Aug 08
Louisiana Kia dealership caught harvesting a woman's car for parts to fix a different vehicle
She went in for a blown tire, and a month later she found the hood up and her engine taken apart.
News • Aug 06
A pack of coyotes has moved into an abandoned Hollywood construction site — and neighbors are howling for help
While neighbors lose sleep over coyote howls, the stalled 22-unit condo project mirrors California's broader housing construction crisis — and impacts property values and renters.
News • Aug 06
A pack of coyotes has moved into an abandoned Hollywood construction site — and neighbors are howling for help
While neighbors lose sleep over coyote howls, the stalled 22-unit condo project mirrors California's broader housing construction crisis — and impacts property values and renters.
News • Aug 05
‘Frighteningly stupid’: British man behind on his car payments sped off in his Jaguar — and told cops it was a runaway
A high-speed police chase, $67 million in reputational damage, and over four years in prison — all to avoid a car payment he couldn't make.
News • Aug 05
‘Frighteningly stupid’: British man behind on his car payments sped off in his Jaguar — and told cops it was a runaway
A high-speed police chase, $67 million in reputational damage, and over four years in prison — all to avoid a car payment he couldn't make.
News • Aug 05
Arizona has lost half its SNAP users in less than a year — and is the 'canary in the coal mine' for the US
Arizona's SNAP enrollment fell 48% in less than a year — and with states facing massive new cost burdens starting in October, advocates warn the worst is still ahead.
News • Aug 05
Arizona has lost half its SNAP users in less than a year — and is the 'canary in the coal mine' for the US
Arizona's SNAP enrollment fell 48% in less than a year — and with states facing massive new cost burdens starting in October, advocates warn the worst is still ahead.
Insurance • 20304 views
Dave Ramsey calls whole life insurance agents 'crooks' pushing fear of economic collapse for 20x commissions
A caller got pitched whole life insurance as a hedge against an economic collapse. Ramsey says that's illogical, the product is a bad deal and the salespeople lied.
Insurance • 20304 views
Dave Ramsey calls whole life insurance agents 'crooks' pushing fear of economic collapse for 20x commissions
A caller got pitched whole life insurance as a hedge against an economic collapse. Ramsey says that's illogical, the product is a bad deal and the salespeople lied.
Managing Money • Aug 02
Ramit Sethi helps newlyweds tackle $165,000 in debt — including the $30,000 he hid before their wedding
Arhem hid $30,000 in credit card debt from Sana before their wedding — and the balance grew again after. Sethi says the issue isn't the money, it's the trust, and he has a plan.
Managing Money • Aug 02
Ramit Sethi helps newlyweds tackle $165,000 in debt — including the $30,000 he hid before their wedding
Arhem hid $30,000 in credit card debt from Sana before their wedding — and the balance grew again after. Sethi says the issue isn't the money, it's the trust, and he has a plan.
News • Aug 01
Jersey Mike’s employees may see a 200% bonus post-IPO — how majority shareholder Blackstone is sharing profits
Jersey Mike's 293 corporate employees could receive bonuses of up to double their salary — but the franchise and corporate store workers making the subs are excluded entirely.
News • Aug 01
Jersey Mike’s employees may see a 200% bonus post-IPO — how majority shareholder Blackstone is sharing profits
Jersey Mike's 293 corporate employees could receive bonuses of up to double their salary — but the franchise and corporate store workers making the subs are excluded entirely.
Life • Jul 30
She left Las Vegas for an Italian island. Here’s how much her new life costs — and why more Americans are looking abroad
Coltune started paying $2,500/month for a seafront villa, then found a home for $800 — but Italy's tax rules, residency paperwork and U.S. tax obligations are part of the real cost picture too.
Life • Jul 30
She left Las Vegas for an Italian island. Here’s how much her new life costs — and why more Americans are looking abroad
Coltune started paying $2,500/month for a seafront villa, then found a home for $800 — but Italy's tax rules, residency paperwork and U.S. tax obligations are part of the real cost picture too.
News • Jul 28
A Florida couple's $39,000 hurricane repair turned into a $176,000 bill — and a 5-year lien on their home
The Welches signed up for government help after consecutive hurricanes, and ended up with shoddy work, no documentation and a lien that prevents them from selling their home for five years.
News • Jul 28
A Florida couple's $39,000 hurricane repair turned into a $176,000 bill — and a 5-year lien on their home
The Welches signed up for government help after consecutive hurricanes, and ended up with shoddy work, no documentation and a lien that prevents them from selling their home for five years.
Retirement • Jul 26
Nearly $75K-a-year eldercare costs are erasing middle-class inheritances as more Americans die broke
A Washington Post analysis of thousands of seniors' final decade found over 10% died with nothing left, and for families banking on an inheritance, the math is getting worse.
Retirement • Jul 26
Nearly $75K-a-year eldercare costs are erasing middle-class inheritances as more Americans die broke
A Washington Post analysis of thousands of seniors' final decade found over 10% died with nothing left, and for families banking on an inheritance, the math is getting worse.
News • Jul 24
‘They find it off-putting’: YouTube to tighten rules around AI slop, bars three types of ‘inauthentic content’
YouTube now explicitly bans monetization for repetitive AI filler, emotionally manipulative videos and AI personas discussing finance or health — but hasn't defined what "too much" looks like.
News • Jul 24
‘They find it off-putting’: YouTube to tighten rules around AI slop, bars three types of ‘inauthentic content’
YouTube now explicitly bans monetization for repetitive AI filler, emotionally manipulative videos and AI personas discussing finance or health — but hasn't defined what "too much" looks like.
Real Estate • Jul 23
Cottage owners expected rental income to cover the mortgage — but hidden fees turned their properties into money pits
Earning revenue through cottage rentals was the dream, but a growing number of these property owners are finding the reality to be much more costly.
Real Estate • Jul 23
Cottage owners expected rental income to cover the mortgage — but hidden fees turned their properties into money pits
Earning revenue through cottage rentals was the dream, but a growing number of these property owners are finding the reality to be much more costly.
News • Jul 23
Florida homeowner charged $12,000 for a $1,500 garage door repair — a scam the BBB has tracked for years
A Google search led Scott Berry to a company with no address, no state registration and a $12,000 bill for work worth $1,500. The playbook these operators use is disturbingly consistent.
News • Jul 23
Florida homeowner charged $12,000 for a $1,500 garage door repair — a scam the BBB has tracked for years
A Google search led Scott Berry to a company with no address, no state registration and a $12,000 bill for work worth $1,500. The playbook these operators use is disturbingly consistent.
Retirement • Jul 20
Miami cost of living surpasses NYC for first time — is Florida losing its appeal as a cheap retirement haven?
Florida's no-income-tax advantage is being erased by soaring insurance, property tax and housing costs — and unemployment is climbing faster than almost any other state.
Retirement • Jul 20
Miami cost of living surpasses NYC for first time — is Florida losing its appeal as a cheap retirement haven?
Florida's no-income-tax advantage is being erased by soaring insurance, property tax and housing costs — and unemployment is climbing faster than almost any other state.
News • Jul 20
‘Blame it on the rapture’: They skipped retirement planning. Dave Ramsey says that’s no excuse
Kate's elderly parents are giving away their modest income to Christian ministries, counting on the rapture to arrive before their bills do.
News • Jul 20
‘Blame it on the rapture’: They skipped retirement planning. Dave Ramsey says that’s no excuse
Kate's elderly parents are giving away their modest income to Christian ministries, counting on the rapture to arrive before their bills do.
News • Jul 20
A lawyer took 10 years off to care for her autistic daughter — then got an interview in hours. Here's how she did it
Her decade-long break was supported by a spouse's income and a strong professional network. For most U.S. workers, both are harder to count on — but the gap stigma is softening.
News • Jul 20
A lawyer took 10 years off to care for her autistic daughter — then got an interview in hours. Here's how she did it
Her decade-long break was supported by a spouse's income and a strong professional network. For most U.S. workers, both are harder to count on — but the gap stigma is softening.
Retirement • Jul 18
Kevin O'Leary says save $100,000 by age 33 — most Americans in that age group aren't even close to that
The personal finance guru's target is ambitious. The bigger takeaway is to start saving and investing as early and as much as you can.
Retirement • Jul 18
Kevin O'Leary says save $100,000 by age 33 — most Americans in that age group aren't even close to that
The personal finance guru's target is ambitious. The bigger takeaway is to start saving and investing as early and as much as you can.
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