Shannon Elizabeth, best known for her breakout roles in the "American Pie" franchise and "Scary Movie," is back in the spotlight, but this time it's not for a new movie role.
The former Hollywood star has officially joined OnlyFans, in an effort to connect directly with fans and share more personal, unfiltered content.
Creators Inc. CEO Andy Bachman and Elizabeth's manager reveals the star has "grossed seven figures in her first week on the platform," with Variety reporting that she generated as much as $1.2 million on the platform in those first seven days (1).
In comments shared with People, Elizabeth said she's stepping away from a system where "other people controlled the narrative and the outcome of my career (2)."
Elizabeth isn't waiting around for traditional Hollywood; instead, she's building a direct-to-fan business and taking back control of her career.
From studios to subscribers
"I'm choosing OnlyFans because it allows me to connect directly with my audience, create on my own terms and just be free. I really do think this is the future," Elizabeth told People (2).
In a statement to Variety, she said the platform gives her the ability to share a "behind the scenes, unfiltered look" at her life, along with exclusive content that fans won't find anywhere else. She also emphasized that it's about closeness, not just content (3).
"This is for the people who have always shown up for me," she said. "I want them to feel that."
Bachman highlighted how much of an impact OnlyFans has in entertainment saying, "Shannon has always been someone who genuinely enjoys connecting with and giving back to her fans … It's a powerful model and right now, there's nothing more effective at facilitating that connection than OnlyFans (3)."
And she's not the only one. Elizabeth joins other celebrities experimenting with subscription platforms, including Carmen Electra, Mia Khalifa, Drea de Matteo and Bhad Bhabie.
The platform itself has also been actively expanding beyond adult content, courting mainstream creators and launching OFTV, a safe-for-work free streaming service with original content, to widen its appeal.
The creator economy is estimated to exceed about $100 billion across the globe, according to Forbes (4) and the barrier to entry is almost non-existent.
So how does it work? It's a fairly simple model where creators monetize attention directly through subscriptions, tips and exclusive content, instead of relying on studios or advertisers.
And it's been truly life-changing for some. Drea de Matteo has publicly said her OnlyFans income helped her avoid foreclosure and called it a financial lifeline during a difficult period when she only had around $10 in her bank account.
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What to know before jumping in
While the six figure headlines can be enticing, the reality of platforms like OnlyFans is that it's not an easy path to millions, especially if you're not already a celebrity. According to Forbes, out of the roughly 200 million creators, only a small percentage are actually earning enough for a fulltime income (4).
Each individual's success depends heavily on consistency, audience engagement and personal branding. In other words, you have to put the work in to see results and even then it's not a guarantee fans will actually follow.
For those mulling it over as a side hustle or digital income stream, here's what to consider:
- Income is variable. Your earnings can fluctuate month to month based on visibility and subscriber retention.
- Audience building is everything. Most successful creators already have some form of audience, whether that's from social media, entertainment, or niche communities. If you're starting from scratch, you'll have to build up your audience and that can take time.
- The time commitment is real. Speaking of time, it's not just the time in front of the camera that you have to block off. Consistent posting, engagement and content planning are often required to maintain and grow your subscriptions. AI tools can help here though.
- Don't forget about platform risks. Keep an eye on changing algorithms, policies, or audience trends as these can affect your income.
Elizabeth's story highlights what's possible in the creator economy. For most users, the actual paychecks could be far more modest so it could be viewed as a side gig with potential, instead of a massive windfall waiting to happen.
Either way, it's an example of how entertainment, influence and income are merging into a system where audiences can pay, subscribe and participate directly, reshaping what a modern creator's career can look like.
Article Sources
We rely only on vetted sources and credible third-party reporting. For details, see our ethics and guidelines.
Variety (1),(3); People (2); Forbes (4)
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Jessica is a freelance writer with a professional background in economic development and small business consulting. She has a Bachelor of Arts in Communications and Sociology and is completing her Publishing Certificate.
