The Boston-based firm has ranked the world's most reputable businesses, based on a survey of more than 230,000 people in 15 countries.

We count down to the company with the most glowing reputation. Can you guess?

15. Intel

BANGKOK, THAILAND - MARCH 05, 2015: Early microprocessor on motherboard from Intel. Intel is one of the world's largest and highest valued semiconductor chip makers.
Nor Gal / Shutterstock
Intel is one of the world's largest computer chip makers.

Intel's computer chips are practically everywhere you find technology: in laptops, tablets, smartphones, virtual reality games and the servers that power websites.

The California-based company invests heavily in innovation and product quality, which is why many of the world's top computer manufacturers rely on Intel chips.

Intel consistently receives high grades for corporate social responsibility and its employment practices, but its reputation score has slipped. It was in the top 10 last year.

14. Levi Strauss & Co.

BANGKOK, THAILAND - DECEMBER 09 2014: Close up of the LEVI'S red label on the back pocket of denim jeans. LEVI'S is a brand name of Levi Strauss and Co, founded in 1853.
Nor Gal / Shutterstock
The maker of Levi jeans has been around since before the Civil War.

One of the oldest companies in the survey, Levi Strauss is a household name. The jeans maker says its story goes all the way back to 1853 when Levi Strauss — the founder — opened a dry goods business in San Francisco.

Today, rugged and reliable Levi's jeans have fans the world over, ranging from Bruce Springsteen to Walmart shoppers.

13. Nintendo

Bangkok, Thailand - October 28, 2017 : Nintendo Switch showing its screen with Super Mario Odyssey game.
Wachiwit / Shutterstock
Nintendo products include the Switch, and its Super Mario Odyssey game.

Nintendo started as a humble playing card maker in 1889, but the company became a global sensation with the release of the Nintendo Entertainment System in 1985.

Some of the most iconic video game characters of all-time are part of the Nintendo family: Super Mario, Zelda, Pokémon and many more. The company's latest video game console, the Nintendo Switch, was an instant best-seller.

Nintendo is admired for its honest approach to game design and its large stable of popular game franchises.

12. Nike

Chisinau, Moldova- May 27, 2015: Nike lady's - women's running shoes - sneakers - trainers, in gray and pink, showing the Nike swoosh logo and sole - illustrative editorial
AlenKadr / Shutterstock
Nike's sneakers are known by their familiar swoosh.

Since 1964, Nike has produced classic athletic footwear worn by pros and amateurs around the world. The Nike Swoosh logo and the “Just Do It” slogan have been marketing icons for decades.

The Oregon-based company suffered damage to its reputation in the 1990s when its poor outsourcing practices came to light, but Nike rebuilt its brand by taking steps to improve conditions for its international workforce.

11. Michelin

Berlin, Germany - May 20, 2016: Michelin tire on racing car wheel. Michelin is a French tire manufacturer based in France. It is one of the three largest tire manufacturers in the world
Cineberg / Shutterstock
Michelin is best known for its tires, such as this racing car tire.

The giant French tire maker Michelin has been around since 1889 and has more than 112,000 employees worldwide. The company is the world's second largest producer of tires, behind only Bridgestone.

Consumer Reports recently named Michelin the No. 1 tire brand, based on test performance.

While the company is best known for its tires, Michelin also produces travel guides and restaurant review books. Its “Michelin Star” rating system is the global standard for restaurant criticism in fine dining.

10. Microsoft

Circa, Circa - February 1, 2016: Microsoft logo and emblem. Microsoft is an international corporation that develops, supports and sells computer software and services worldwide.
StockStudio / Shutterstock
Microsoft remains an icon in the computing business.

Though Bill Gates remains closely associated with Microsoft, he hasn't been in charge for years. But the software company he co-founded is doing just fine without him and remains a global powerhouse in the computing world.

Microsoft has jumped into the top 10 in the reputation survey. Its standing has recovered since the 1990s, when a judge ruled that Microsoft used its monopoly power to bully competitors and hurt consumers.

9. BMW Group

Kyiv, Ukraine - March 4th, 2017: Bmw motor company badge on the front from a black car. BMW is a German automobile, motorcycle and engine manufacturing company founded in 1916
Ivan Svyatkovsky / Shutterstock

As the only auto manufacturer to crack the top 10, BMW is regarded as one of the world’s most reliable car brands. Beemer luxury sedans and SUVs are admired and are popular throughout the world.

The company says it takes issues such as environmental sustainability and global corporate responsibility seriously. BMW says it was the first automaker to appoint a corporate environmental officer, in 1973.

8. Bosch

Niedomice, Poland - January 22, 2018: Bosch brand - Manufacturer of home appliances, among other things - an electric steam iron and a container for pouring water.
gubernat / Shutterstock
Bosch makes irons -- and many other products for the home.

If you're the type of person who's willing to pay extra in hopes of getting a quality product, you may have something from Bosch in your kitchen, laundry room or garage.

This German conglomerate makes a wide range of products, including dishwashers, power tools, steam irons, refrigerators, washers and dryers. That's in addition to auto parts, generators, fuel systems and factory equipment.

The corporate structure is unique — 92% of the shares are owned by a charitable foundation that funds humanitarian causes around the world.

7. Adidas

BANGKOK, THAIAND - JULY 2, 2017: Adidas Sign On Adidas Shoe Box. Founded in 1924 is a German multinational corporation that designs and manufactures sports shoes, clothing and accessories.
2p2play / Shutterstock
Which Adidas shoes are in this box?

Founded in 1924, this German athletic shoe and apparel company was the brainchild of German brothers Dolf and Adi Dassler. When the two had a falling out, each launched his own separate shoe business.

Adidas was — as the name suggests — Adi Dassler's company. (His brother started Puma.) Today, many of the world’s top athletes wear Adidas shoes and clothing in competition.

The company was recently accused of helping arrange an improper payment for a top college basketball recruit, but Adidas' reputation has not suffered among global consumers.

6. Sony

BARCELONA - JUN 16: A man tries the Playstation VR (Virtual Reality) glasses and the PlayStation Move motion controllers at Sonar Festival on June 16, 2016 in Barcelona, Spain.
Christian Bertrand / Shutterstock
A man plays with Sony's PlayStation VR (virtual reality).

Do you have a PlayStation at home? What about a Sony TV? Did you go to the movies to see Jumanji: Welcome To The Jungle or Spider-Man: Homecoming?

If you said yes and are a Sony consumer, it may be because of the company's solid reputation in electronics and entertainment.

Sony invests heavily in environmental sustainability programs and energy-efficient production methods.

5. The Walt Disney Co.

LAKE BUENA VISTA, FL - APRIL 18: A sign marks the entrance to the Magic Kingdom section of Walt Disney World on April 18, 2013. Walt Disney World is the worlds most visited theme park.
Katherine Welles / Shutterstock
Walt Disney World is the most visited theme park in the world.

Theme parks, animated films and a vast array of lovable characters make up the Disney empire. The company owns several production houses and film studios, including the Star Wars franchise and the recently acquired 21st Century Fox.

Many of the world’s most iconic animated characters are Disney-owned properties — from Mickey Mouse to Buzz Lightyear to Bart Simpson.

Disney's Magic Kingdoms and other theme parks now stretch from the U.S. to Europe and through Asia. Though Disney has slipped two spots in the reputation ranking this year, its brand is often named one of the most admired in the world.

4. Canon

BUDAPEST, HUNGARY - NOVEMBER 30, 2017: Canon EOS 5D mark IV with 24-105mm f4L IS zoom lens attached
Peter Gudella / Shutterstock
You may think of Canon as a camera company

Canon Inc. is a Japanese conglomerate founded in 1937. The company originally produced high-quality film, lenses and photographic equipment and is still heavily associated with still cameras.

But Canon also makes camcorders, photocopiers, printers, medical equipment and many other products.

The company scores high for environmental stewardship and responsibility.

3. Google

BEKASI, INDONESIA - NOVEMBER 29, 2015: A woman is typing on Google search engine from a laptop. Google is the biggest Internet search engine in the world.
Castleski / Shutterstock

One of the most ubiquitous technology companies in the world, Google has climbed two spots this year among the most reputable companies.

Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google is the top-ranked search engine, and is the most visited website on the planet.

Google's onetime motto was “don’t be evil,” and consumers seem to trust the company to do just that.

2. Lego

Chester, United Kingdom - March 29, 2015: Heap of LEGO Blocks.
Craig Russell / Shutterstock
Legos have meant endless fun for generations of kids.

Besides a parent who has ever stepped on one with a bare foot, who would ever say anything bad about Legos?

Ever since the first production run in Denmark in 1949, Lego blocks have captured the imaginations of children and adults alike. The brand seems to be becoming more popular even as other non-electronic toys fall out of favor.

Legoland amusement parks delight Lego fans across seven locations spread around the world, from California to the United Arab Emirates.

1. Rolex

BANGKOK - DECEMBER 8 : Rolex submariner no date is very famous luxury watch, ceramic bezel with black dial, was taken on December 8, 2016 in Bangkok, Thailand.
jeafish Ping / Shutterstock
Pricey Rolex watches are admired the world over.

I just want a Rollie, Rollie, Rollie — and you probably do, too. Rappers, bluebloods and other Rolex fans make the rest of us aspire to sport one of the shiny watches that denote wealth and power.

The Swiss company's timepieces are known for their quality and craftsmanship — and are a popular target for counterfeiters.

The Reputation Institute survey names Rolex the world's most reputable brand for the second year in a row, though its score has slipped from "excellent" to "strong"

About the Author

Tom Huffman

Tom Huffman

Freelance Contributor

Tom is a freelance contributor to MoneyWise.

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