From ski passes to complimentary 5-course meals: Businesses are choosing to salute US service members, veterans with major deals this Memorial Day

Memorial Day is an opportunity for Americans to say thank you to those who have served in the armed forces, as well as to honor those who gave their lives in service to the country. And a growing number of businesses express that gratitude by offering discounts and free goods and services to active duty military and veterans.

Keep in mind that, in order to take advantage of these deals, you’ll generally need to show your military ID. With that, here are some of the most notable specials being offered in 2026.

Walgreens

From May 23 through May 25, veterans, members of the military and their families can get a 20% discount on eligible items at Walgreens or Duane Reade stores. The offer is good in-store only.

Vail Resorts

Vail Resorts is offering its Epic Military Pass for as little as $215 to veterans and active duty military (and their families) for the 2026/2027 ski season. (1)

Columbia Sportswear

While anyone can get a discount this weekend, Columbia Sportswear is offering military personnel and first responders an extra 20% off from through May 25. The discount began on May 14. (2)

Sea World

It’s not just for Memorial Day, but active-duty military and up to three members of their families receive free admission to Sea World and Busch Gardens parks once per year. Former military members can enjoy unlimited admission with no blockout dates for 12 months with the purchase of a Silver Military Pass. (3)

Pilot Flying J

All month long, the travel center chain, Pilot Flying J, is offering an assortment of deals to veterans, military personnel and their families for free food and drink. Other months, veterans and military personnel can still get 10% off of food and beverage purchases in the Pilot app. (4)

Outback Steakhouse

The restaurant chain, Outback Steakhouse, offers 10% off your bill with a military ID not just on Memorial Day, but on every single day of the year. (5)

Kings Dominion

The Virginia theme park, Kings Dominion, is offering free admission to active and retired military from May 22 through May 25. Dependents receive tickets for up to six people at a discount.

Benihanas

Active military, veterans, first responders, and Gold Star Families will get a complimentary five-course hibachi entrée with the purchase of an appetizer at Benihana’s this Memorial Day Weekend. (6)

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Vail Resorts (1); Columbia (2); Sea World (3); Pilot Flying J (4); Outback (5); Benihana’s (6)