Jun 14, 2026
The release of a Florida-inspired energy drink by Barron Trump has been met with online criticism over the product’s price point.
President Donald Trump’s youngest son is one of the founders of the brand SOLLOS, which released its Yerba Mate Pineapple + Coconut beverage recently, priced at $39 for a pack of 12 cans.
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According to the brand’s website, the company was “started by a group of close friends ages 19 to 23 who grew up living in South Florida.” Barron Trump, 20, is one of five directors named on a corporation filing with the state.
The company website says the brand is “built around the Florida lifestyle,” and that the beverage offers “superior taste and plant-based energy to support an active, outdoor lifestyle.”
Negative comments
Some online comments online focused on the beverage’s $39 price tag.
“$39 for a 12 pack? A fool and his money are soon parted,” reads one post on X.
According to a report on the social media backlash from SheFinds, other comments included, “12 pack for $39? Insane,” and “$39 for a 12 pack? You serious?! That is absurd, who buys that? More expensive than a 12 pack of craft beer.”
In April, before the product was launched, the brand and the Trump family also faced online backlash. The Daily Beast reported that the company came under fire “for using a South American product and name while the Trump administration targeted Latinos via its current immigration policies.”
“Oh wow, a family tied to anti-Latino rhetoric profiting off something deeply rooted in Indigenous (Guaraní), Paraguayan, and South American culture,” the Daily Beast reported one commenter wrote.
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‘Sweet, but not cloyingly so’
A review of the beverage by food and drink writer Christopher J. Yates in the Times of London describes it as having a “creamy mouthfeel,” and, on first taste, a flavor profile that “felt like I was drinking from a bottle of tanning oil.”
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The writer says that after taking a second sip, he “found it to be ... OK. Yes, Sollos is sweet, but not cloyingly so. And upon reflection, the creaminess makes sense, as if sipping a non-alcoholic piña colada.”
The drink has 120mg of caffeine per can, which Yates notes “is about the same caffeine ratio as Red Bull.”
A 12-pack of Red Bull, however, costs about $17 to $25 on Amazon, Daily Beast reported.
Other offerings
The SOLLOS website says the brand was intentional in its move to release only one flavor.
“Most brands launch with four flavors hoping you’ll like one of them; we have been obsessing over one flavor until it was flawless,” the website says.
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While there is only one flavor of the drink, the company is selling other products on its website. There’s a “French Terry Bajas” pullover for $95, a pair of terrycloth shorts for $40, a beach tote bag for $80 and a baseball cap for $30, all branded with the company’s logo.
While those who aren’t politically aligned with the Trump family might avoid buying the new energy drink, the company isn’t unaware that its famous co-founder might impact consumers’ decisions.
A recent post on the brand’s LinkedIn page cheekily addressed the controversy.
“Not much is bipartisan these days. Enjoying SOLLOS is,” the post said. It was accompanied by promotional images of SOLLOS, overlaid with quotations from articles written about the drink.
One photo of a bucket of frosty cans features a quote from Heather Schwedel, writing for Slate Magazine, that reads “I guess I do think Barron and his twerp cofounders made a pretty good drink. (Heartbreaking: I would have preferred a good point!).”
There is also some family competition in the space: President Trump’s granddaughter Kai has also launched an energy drink, in a collaboration with Accelerator Active Energy drinks. Her signature flavor: Blue Raz Slush.
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Rebecca Payne has more than a decade of experience editing and producing both local and national daily newspapers. She's worked on the Toronto Star, the Globe and Mail, Metro, Canada's National Observer, the Virginian-Pilot and Daily Press.
