‘Economic euthanasia’: 52% of America’s 87 million pet-owning households have decided against vet treatment — and it’s leading to deadly consequences. Here’s what’s behind the alarming trend

Why are vet bills getting so high?

It’s not your imagination — prices are soaring. The Atlantic reports that in 2023, Americans spent around $38 billion on healthcare for their pets — up from $29 billion in 2019.

The Bureau of Labor Statistics (BLS) also found that urban veterinary services saw a 5.9% price increase from March 2024 to March 2025 — more than double the 2.4% average rise in the cost of all consumer goods. Looking back a decade, the average veterinary bill is now 60% higher than it was in 2014, according to Morning Brew’s analysis of federal data.

This is partly due to advancements in pet medicine, such as clinics' investments in ultrasound machines, X-rays and lab equipment — an expense that’s passed down to consumers.

However, unlike human health care, employer plans and private insurance don't cushion these costs.

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When finances decide a pet’s fate

According to Gallup, 71% of pet owners say they either can’t afford veterinary care or don’t believe it’s worth the cost.

Most respondents claim they can allot $1,000 or less to treat their pets. Yet 64% of respondents say they could afford double the amount for lifesaving treatment if their veterinarian offered a no-interest and year-long payment plan.

Still, only 23% report ever being given that option.

The lack of financing alternatives has real consequences: pets go untreated. In some cases, animals are surrendered to shelters or euthanized because of financial limitations.

What can pet owners do?

For many, skipping the vet feels like the only option. But there are alternatives to make care more affordable:

• Consider pet insurance: Pet insurance can offset the cost of unexpected injuries or illnesses. While most policies exclude pre-existing conditions, they can ease the financial burden of emergency care. On average, monthly premiums cost about $46 for dogs and $23 for cats, for a plan with a $5,000 annual limit, a $250 deductible and 80% reimbursement, according to Forbes.

• Explore low-cost clinics: Nonprofits, humane societies and some local shelters offer low-cost veterinary services. For example, ASPCA Animal Hospital provides affordable care to pet owners earning under $50,000 annually, according to Bronx Veterinary Center.

• Explore CareCredit: Many veterinary clinics partner with CareCredit, which allows you to pay your pet’s medical bills in monthly installments.

• Check with veterinary schools: Many veterinary colleges operate teaching clinics where students treat animals under supervision. These programs offer significant savings while giving students hands-on experience.

For millions of Americans, rising veterinary costs are forcing an impossible decision: pay the bills or risk your pet’s health. It’s a choice no one should have to face.

While the financial strain is real, planning ahead and tapping into available resources can help make care more accessible, because pets aren’t just animals — they’re family. And every family member deserves a chance at a healthy life.