Match and The Kinsey Institute’s Singles in America report last year found that 26% of U.S. adults — and 49% of Gen Z specifically — have used AI for dating, getting it to help them with things like writing opening messages and creating a profile. On top of that, the study found that 44% want AI to help filter matches for them, too.
And it’s not just app users who are incorporating AI into their online dating experience, the app makers themselves are in on it too. Back in March, Bumble launched a matchmaking feature called “Dates” that allows users to have an in-depth conversation with a chatbot about their values, relationship goals, dating intentions and more. From there, the bot works to identify two people who are aligned in these areas and notify them with a summary explaining why they are a strong match.
That being said, not everyone is on board with AI being a part of their dating life, and some people are noticing when their matches are using AI to craft their in-app messages, much to their dismay.
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Bloomberg spoke to Breeanna Dobson — a 27-year-old Hinge user — who was speaking with a man on the app when she felt his messages seemed a bit too polished to have come straight from himself. When she called him out on it and accused him of using ChatGPT, his messaging style totally changed. Seeming frustrated, he wrote: “Relax … I actually use Claude first of all. But now I’m offended you think I need AI help to flirt with you.”
Situations like Dobson’s are common — people notice AI use in messages, and lose interest in their match. One TikTok user shared a video that read “Just saw a guy on the train take a screenshot of a Hinge profile and then put it into ChatGPT so he could respond to her? What happened to thinking?”
Despite some grievances, it’s clear AI isn’t going anywhere, especially as apps themselves incorporate it more into their interfaces.
How AI is changing the dating app landscape
Along with their Dates feature, Bumble has added AI-suggested profile guidance, photo feedback and date suggestions. Hinge has added AI conversation starters to its interface and Tinder has added AI-powered matching features including a photo scan that lets the app scan through your camera roll to help identify relevant interests.
With so many AI-advancements in the online dating sphere, it might make you think the future of love may not be as human as you once thought.
“Most of my clients know AI tools are now integrated into dating apps,” Julie Spira — an award-winning Digital Matchmaker and Certified Dating Coach — told Moneywise. “When it comes to chat conversations, I train them to spot messages that seem too polished or contain tell-tale patterns … Sometimes a message is just from an anxious dater who wants to make the best impression and has AI help craft their messages. For the messages that feel too digitally slick, we usually take a pass on responding.”
When I asked Spira if she would ultimately recommend (or not) her clients use AI for their dating profiles and messages she said “I’ve been writing and editing dating profiles and messages for more than three decades, from chat room conversations to today’s AI-powered apps, so I’ve seen this play out before in different forms. I can’t tell clients to completely avoid AI any more than I’d tell them to give up their favorite candy bar. It’s part of daily life now.”
Spira makes a good point — AI is a huge part of all our lives now, whether we like it or not, and dating is another part of life that it is bound to impact. Still, that’s not to say it should act as a total replacement for human connection.
“AI can help you write a better profile, but it can’t build trust, chemistry or emotional connection. Those still come from being authentically human” Spira said.
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AI’s role in dating apps
As AI’s role in dating apps solidifies, it sheds light on its role in dating in general. A recent study by the Institute for Family Studies found that 15% of dating, engaged and married young adults regularly interacted with AI chatbots in a manner that mimics a committed romantic partner. Another 34% said that they had at least experimented with using an AI romantic companion at some point.
Meanwhile, The Singles in America report found that 40% of surveyed Americans say that having an AI boyfriend or girlfriend is cheating — which emphasizes just how seriously people take these non-human relationships.
Spira told Moneywise she’s noticed a growing interest in AI companions outside of her dating coaching practice.
“Some singles appreciate having an AI boyfriend or girlfriend who responds instantly, is available around the clock and never ghosts or breadcrumbs them. While that may provide temporary companionship, it isn’t a substitute for building a meaningful relationship with another person” she said.
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Em Norton is a Content Specialist at moneywise.com. They have been with the company since 2022.
