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Edward Jones Consumer Investment and Financial Services Firm Location I

Edward Jones review: Are you getting a fiduciary for the fees?

Jonathan Weiss / Shutterstock


Updated: February 29, 2024

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Commissions and fees2

Customer service5

Ease of use4.5

Investment options3

Tools and resources4

Asset allocation4

Edward Jones is a full-service investment firm that provides advisory and money management services. While we like the professional and personal investment advice, be aware that it doesn't come cheap. You could be better off using a robo-advisor.

What is Edward Jones?

Edward Jones is a full-service brokerage firm operating across the U.S. and Canada. Founded in St. Louis in 1922, it built a reputation through the 20th century as a portfolio manager that was deeply invested in its clients.

The company opened branches across the U.S. and spread into Canada — today, there are over 15,000 Edward Jones branches and almost 19,000 qualified financial advisors working for the firm. If that seems like a strange ratio, that's because a crucial part of the company's goal is to reach clients where they live and offer the same high quality of service, rather than clustering in big cities.

Edward Jones, the founder, was a legendary figure in the personal finance world and is partly why the firm is still thriving after a century of trading. Today, the broker's advisors earn money through a combination of commission fees and revenue sharing.

In an age where customer service is increasingly automated and online brokers often redirect their clients to a “Knowledge Base” FAQ page, the hands-on, committed customer care offered by Edward Jones is considered priceless by many of its loyal customers.

The firm has around $1.6 trillion in assets under management (AUM) and serves seven million clients. It specializes in long-term investment prospects.

Is Edward Jones a fiduciary?

Edward Jones does not serve as a fiduciary except for at the Plan level of retirement plans. This means that their advisors aren't legally required to put their clients' needs ahead of their own. And Edward Jones' compensation disclosure admits that some of its advisor incentives could lead to conflicts of interest.

When we do business with you, the firm and our financial advisors benefit from fees, commissions and other payments from you and our investment providers. These financial incentives may create a conflict between Edward Jones' interest, your financial advisor's interest, and your own.

Edward Jones

Zoe Financial is an online platform that simplifies the process of finding a financial advisor you can trust. They match you with a network of vetted fiduciary advisors who are evaluated based on their credentials, education, experience and pricing. And it doesn't cost anything.

Source: Edward Jones

How Edward Jones works

Historically, Edward Jones advisors were distinct because they were accessible even in small towns and communities across the U.S. and Canada. This is still true. The company has branches pretty much everywhere.

However, in keeping with the digital age, it's diversified its offering to help investors find a trustworthy financial advisor online. Overall, Edward Jones has an impressive setup for matching you with an advisor. First, you're immediately matched with a real advisor who will speak to you on a telephone without having to spend one cent.

When you first sign up for Edward Jones, you take a quiz to help match you with an advisor and determine your investing goals. The quiz questions are well designed, and multiple questions offer the option to enter additional text where appropriate. The questionnaire goes out of its way to help you put personal concerns front and center. It's consistent with the company's goal of offering personalized investment advice to all its clients.

Finally, while Edward Jones is a 100-year old company, it has a clutter-free, easy-to-use website. The service also works smoothly on the firm's mobile app, available on iOS and Android.

Edward Jones fees and commissions

Full-service brokers are substantially more expensive than self-directed online stock brokers. This is certainly the case with Edward Jones, which has a number of fees.

Management fees

These depend on the type of account you choose. A Select Account incurs commissions on investments. For all other account types, the broker charges a Program Fee that's a percentage of the value of your account.

Note that the costs you pay in a Guided Solutions accounts are fee-based, not fee-only. And Edward Jones says that this annual fee does include internal investment expenses.

The management fee (also referred to as the “program fee”) begins at 1.35% for an investment of $250,000. It scales down from there, reaching a rate of 0.50% for assets valued over $10m.

Value of Edward Jones account
Annual fee
First $250,000
$250,000 – $500,000
$500,000 – $1 million
$1 million – $2.5 million
$2.5 million – $5 million
$5 million – $10 million
$10 million – $20 million

The system is tiered, meaning that your first $250,000 of assets will always be charged a 1.35% annual fee. In real money, this means that you're paying annual fees of:

  • $3,375 for $250,000 invested
  • $12,875 for $1 million invested
  • $77,875 for $10 million invested
  • $127,875 for $20 million invested

You're probably not struggling to pay the bills if you have $20 million of assets, but being hit with an annual fee totaling almost $128,000 is still pretty steep. Investors with fewer assets feel the sting most keenly; $250,000 represents an impressive portfolio for many middle-income savers. And being charged $3,375 per year for your hard work saving money doesn't feel great.

Of course, the logic is that the Edward Jones fees are more than covered by a formidable long-term return on investment (ROI), which it says is achievable only when you work with the Edward Jones team. Unfortunately, we have more fees to consider before examining whether this claim holds up.

Get better return on your investments (with much lower fees, without the headaches)

Paying fees in percentages will eat into your retirement delaying the day when you can walk away financially free. You don't need to pay nearly $100,000 to Edward Jones when you can get the same, if not better, returns for much less with smaller fees or flat monthly rate costs. You can find a fee-only financial advisor who charge a flat rate (typically between $2,000 and $5,000 depending on your assets and financial situation) who will help manage your finances, set you up for success, and then cut ties with your money instead of continually accruing fees). 

Alternatively, you can get started with a Robo-advisor who charge flat rates or much less in fees. All you have to do is deposit money and it will invest it for you in expert-built diversified portfolios and you can watch you rmoney grow. 

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Portfolio strategy fees (yes, more fees)

The portfolio strategy fee is another tiered fee for all broker-provided advisory solutions. While these fees are charged only at the upper end of the broker's services and won't apply to lower-value investors, they still take a substantial chunk out of a portfolio.

These begin at 0.09% for the Advisor Solutions Fund Model and 0.19% for the Advisory Solutions UMA (universal market access) Model. This cuts down through the tiers to reach a rate of 0.05% for the top AUM band.

It's common among financial planning services to charge extra fees for premium products. However, the strategy fee seems a little gratuitous with the amount you're already paying in management fees, especially at an opening rate of 0.19% for the UMA Model.

Trade commissions

Select Account clients are charged trade commissions whenever they buy or sell assets. The commission varies depending on the type of asset that you buy.

With a Select Account, you have the final say on investments. If the tiered program fee structure seems like an awful lot of money for having someone else make investment decisions for you, the Select Account could be a preferable option.

In general, Edward Jones' fee structure is very complicated and abstruse.

Edward Jones features

Financial advisors in more than 15,000 branches

At the center of how Edward Jones works is its geographical structure. Unless you're deliberately trying to avoid civilization, there's likely a corporate office near you.

You can call, you can email, you can book an appointment at the office. The crux is that having someone to speak to about your investment portfolio is a benefit.

Personalized service from a qualified financial advisor

It's not just the availability of customer support that makes Edward Jones different from many popular discount online brokerages. It's the quality of advice you get and how this is tailored to your interests and needs.

Your money manager knows your portfolio and goals. For example, if you're averse to investing in oil and gas pipelines because of environmental concerns, your advisor could make sure to stay away from such stocks.

Wealth management services

Let's take a look at the brokerage account options from Edward Jones. Its available brokerage accounts include:

Portfolio management options

Whatever type of Edward Jones investment account you choose, you decide whether you want to manage investment decisions yourself or let your advisor take care of it. Here are the various portfolio management options.

1. Select Account

This account comes with no minimum investment requirement. It allows access to numerous markets, including stocks, bonds, mutual funds, annuities, and ETFs.

You have the final say on all decisions. You have access to assistance from your advisor but not the full research service available with a guided account.

2. Guided Solutions

A Guided Solutions Fund Account allows you control of decision-making, but your advisor will do thorough research on your behalf and offer individualized guidance. These accounts charge asset-based fees, so you need to factor that into your investments.

With a Guided Solutions Flex Account, you get access to more markets than with the Fund Account. But the minimum to invest is fairly high at $25,000. Again, you have the final say on investments. An advantage of this type of account over a Select Account is that you have access to the same variety of markets, but your wealth management benefits from expert input.

3. Advisory Solutions

These represent the most hands-off investment option. With Advisory Solutions, your advisor will also serve as the executive decision-maker for your investments. While this may feel like it risks your investing in an industry that causes a conflict of interest for you, your advisor will take note of any options you'd rather avoid and respect your decisions.

Advisory Solutions accounts are perhaps the best financial planning option for a retirement account. But they require minimum investments of $25,000 for the Fund Model and $500,000 for the UMA Model.

Edward Jones pros and cons



  • Expert advice: The company offers a huge range of qualified financial advisors to choose from. And you can find an advisor who suits your interests.

  • Personalized service: Most platforms in the financial services industry offer very limited customer service. With Edward Jones, your advisor is a reliable, professional contact to help you manage your investments.

  • Passive investing: Some account types permit a very hands-off approach.

  • Established company: Edward Jones has been trading for 100 years. It's much safer than many newer platforms that haven't been tested.



  • Very high fees: The fees charged by the company make investments far less profitable than with most brokers.

  • Access to fewer markets: Advisory accounts permit only mutual funds and ETFs.

  • Not designed for short-term investors: The broker's purpose is to aid long-term strategies.

Best Edward Jones alternatives

So who should you invest with if not Edward Jones? Let's examine the competition.

In today's investment world there are much better lower-cost options. For example, robo-advisors can manage your money for a fraction of the fees. Specifically, firms like Betterment or Wealthfront are suitable for individuals who don't have complex investment portfolios.

If you want access to a human advisor, we recommend Empower over Edward Jones. Not only can Empower manage your money, but it offers a free personal finance app that's top notch.

Edward Jones Alternatives Empower Wiser Advisor Wealthfront
- Empower logo Wiser Advisor logo Wealthfront logo
Rating 4.8 4.5 4.5
Min. to open account $100,000 n/a $500
401(k) assistance
Two-factor auth.
Advice options Automated, Human assisted Automated, Human assisted Automated
Socially responsible investing
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Edward Jones FAQ

  • How do I contact Edward Jones?


    There are multiple ways to get in contact with a member of the Edward Jones team. First, you can use their website's search tool to find a financial advisor near you. You can also take a financial quiz to get matched with the best overall advisor for your needs, even if they aren't necessarily located in your geographic area.

    For customer service questions or complaints, you can call 800-441-5203 or email complaints@edwardjones.com. Edwards Jones' customers service hours are 7 AM to PM (CT) on Monday through Friday and 8 AM to 4 PM (CT) on Saturday and Sunday.

  • Who should use Edward Jones?


    Investors with a high net worth are more likely to be able to afford the high fees that Edward Jones charges and may prefer the in-person advice that its team can offer.

    But should everyday investors use Edward Jones? This arguably depends on your level of expertise. But if you know how investments work and don't need a lot of hand-holding, you could probably save a lot of money in advisory fees by choosing a commission-free stock broker or low-cost robo-advisor instead.

  • Who is Edward Jones not suited for?


    The average investor looking to set up a regular taxable brokerage account or a college savings account will often find more value elsewhere. The fees simply don't justify the benefits unless you're in it for the very long term. When

    You could argue that the time it takes to learn how to invest money sensibly is much cheaper than the ongoing fees you pay setting up an advisory plan or investing in a mutual fund through this broker. While you have access to high-quality advice, the high fees will be charged as long as your account is open. The investment of time to learn to manage your own funds is worthwhile.

Verdict — Is Edward Jones worth it?

For the average investor, Edward Jones is probably not the best choice. You could spend more time learning about making investment decisions by yourself and choose a platform with lower fees.

But if you have a lot of capital and you're looking for a long-term, hands-off investment strategy, then Edward Jones could be worth considering. You'll get a high level of customer service and your investment decisions will be informed by experts.

*Moneywise receives cash compensation from Wealthfront Advisers LLC (“Wealthfront Advisers”) for each new client that applies for a Wealthfront Automated Investing Account through our links. This creates an incentive that results in a material conflict of interest. Moneywise is not a Wealthfront Advisers client, and this is a paid endorsement. More information is available via our links to Wealthfront Advisers.

Kevin Mercadante Freelance Contributor

Kevin Mercadante is professional personal finance blogger, and the owner of his own personal finance blog, OutOfYourRut.com.

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