A mere 10 weeks after Dave Forgit opened Coldstuff Ice Cream in Blackstone, Massachusetts, with his brother, the shop has gone viral — not so much for ice cream as Forgit’s Facebook tirade against customers who mistreat his staff.
“I swear to God, stop yelling at my f—ing employees. They are children. This job for most of them is their first. They are going to make mistakes,” he wrote. “It’s ice cream for crying out loud. Grow up and act your age.”
Not one for soft-serve posts, he followed up in the comments with “And NOBODY gives a s— if you don’t come back. We’d prefer it that way.”
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The post has garnered more than 294,000 likes and 24,000 comments along with massive media attention, drawing interviews with local outlets like Boston 25 News and CBS 12 News.
A growing number of customers stand by him, with many posting plans on Facebook to visit from out of state.
Local Blackstone resident Sarah McKiel brought her daughters to the ice cream shop after seeing the post.
“I’m for supporting businesses that support their staff members …. and we will continue to come here ’cause who knows, maybe my girls will want to work here one day,” she told Boston 25.
What prompted the backlash
Forgit and his brother Kevin Miller employ six teens at their shop, according to Inc. He told CBS News the straw that broke the camel’s back was when a customer snapped at one of the teens: “This place sucks,” and to “Do your job right.”
“It’s supposed to be laid-back. It’s ice cream. It’s supposed to be a happy place and a happy time. Settle down. Take a breath. Touch grass,” Forgit told Boston 25 News.
Forgit told Inc. that he believes customers treat his teen staff less respectfully than they do adult staff at Goodstuff Smokehouse, the barbecue restaurant he and his brother own next door.
“If you get disrespectful to an adult, they’re likely going to tell you off,” he said. “If you do that to a kid — it just seems like a power move.”
He added that it tends to be older customers who are harsh with the teens, but as he and his brother told The Boston Globe, the “vast majority” of older customers are nice and the post wasn’t a broad attack on boomers.
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Entrepreneur’s outburst pays off
In the social media sphere, it’s common for people to sound off — even business owners. Elon Musk does it all the time.
That can go badly, affecting a business’s reputation and turning off customers. Normally the prevailing wisdom is to maintain a positive and professional tone in response to customer criticism.
But in this case, Forgit’s raw defense of his employees clearly resonated and he’s leveraging the positive response. He and his brother are fielding offers of support from all over the world. Forgit suggests that if people want to help, they can contribute money for their staff’s education.
“A few are going off to college either next year or the one after, and two are just starting out in life. Let’s see if we can help em out.100% off all funds raised will be given to our staff weighted against hours worked since we opened.”
Meanwhile, he and his brother have decided to extend their season through the winter to accommodate demand.
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Laura Boast is a Senior Reporter with Moneywise.com and a lifelong content creator who has reached international audiences at Discovery, CBC, Blue Ant Media, Bond Brand Loyalty and more.
