After stock splits for Alphabet and Amazon, here’s who might be next

In fact, the bank says that after a split is announced, these stocks have also outperformed the benchmark index in the three- and six-month periods as well.

“Underlying strength in the company is a primary driver of elevated prices,” Bank of America analysts wrote in a note to investors last week.

“Once the split is executed, investors who have wanted to gain or increase exposure may start to rush for the chance to buy.”

2 stock splits made headlines so far in 2022

On Feb. 2, Google parent company Alphabet announced a 20-for-1 stock split alongside its latest earnings report. The stock rose 7.5% in the following trading session.

Amazon announced a 20-for-1 stock split and a $10 billion stock buyback plan on Mar. 9. Shares of the e-commerce giant climbed 5.4% the next day.

By splitting a share into smaller pieces, each piece will have a lower price, meaning it could draw more interest from retail investors. However, it doesn’t change the company’s underlying fundamentals.

That said, amid the broad market’s sell-off and today’s geopolitical crisis, stock splits from quality companies might be one of the few things that can cheer up investors in the volatile 2022.

Who could be next for a stock split?

And more companies could follow suit. Bank of America analysts identified several S&P 500 companies with high share prices. Here’s a look at three that are particularly attractive to the bank.

Booking Holdings (BKNG)

Among the industries impacted by the COVID-19 pandemic, travel took one of the most serious hits.

Shares of Booking Holdings, one of the leading providers of online travel services, tumbled in early 2020. While the stock then climbed out of the doldrums, it’s far from smooth sailing. Year to date, BKNG is down 19%.

It’s not difficult to see why investors are cautious. Booking Holdings operates six primary brands: Booking.com, Priceline, Agoda, Rentalcars.com, Kayak and OpenTable. While the global economy has largely reopened, the unknown scope and length of the pandemic may continue to impact the demand for travel products.

Still, the company’s business has come a long way from the early days of the pandemic. In 2021, Booking Holdings’ gross travel bookings totaled $76.6 billion, representing a 116% increase from 2020. Meanwhile, total revenue rose 61% to $11.0 billion.

Right now, Booking Holdings trades at around $1,990 per share, making it one of the higher-priced stocks in the market.

Bank of America has a “buy” rating on BKNG and a price target of $3,100 — roughly 56% above the current levels.

ServiceNow (NOW)

Cloud software provider ServiceNow has served long-term investors quite well: Shares are up more than 460% over the past five years.

The platform helps enterprise customers automate their IT tasks and workflow.

The company has built a recurring business model. In Q4 of 2021, subscription revenue made up 94% of its total revenue.

And it’s not standing still. In Q4, subscription revenue surged 29% year-over-year to $1.52 billion. Total revenue came in at $1.61 billion, also up 29%.

Management sees strong growth momentum going forward. For 2022, the company expects ServiceNow’s subscription revenue to rise another 28% year over year on a constant currency basis.

The stock, however, is not immune to the recent sell-off in growth-oriented tech names. Year to date, NOW shares slipped 20% to around $500 apiece.

Bank of America sees a rebound on the horizon as it has a “buy” rating on ServiceNow and a price target of $680, implying a potential upside of 36%.

TransDigm Group (TDG)

TransDigm is an aerospace manufacturing company that makes components for both commercial and military aircraft.