Danni Santana is a journalist based out of New York City with a decade of experience reporting and editing business stories about retail, restaurants, sports, and personal finance.
Danni Santana is a journalist based out of New York City with a decade of experience reporting and editing business stories. He previously worked as a personal finance editor at CNET and retail editor at Business Insider. As a reporter, he's worked at Front Office Sports, Skift, and Digital Insurance. When he's not chasing stories or tackling an edit, he's likely playing video games, buying sneakers, traveling or hanging out at a brewery.
EXPERIENCE
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WWise PublishingWeekend Editor 2026–Present
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CCNETPersonal Finance Editor 2023–2025
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BBusiness InsiderEditor 2022–2023
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BBusiness InsiderAssociate Editor 2020–2022
EDUCATION
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CCraig Newmark Graduate School of Journalism at CUNYM.A. Journalism 2015
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CCUNY York CollegeB.A. Journalism 2014
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LATEST
News • Jun 09
'Doomjobbing' is the career equivalent of doomscrolling — and it's a growing trap for Americans waiting months for a job
Doomjobbing includes refreshing job boards and mass-applying to positions for the short-term satisfaction that you’re making progress on your job search. In reality, you’re not.
News • Jun 09
'Doomjobbing' is the career equivalent of doomscrolling — and it's a growing trap for Americans waiting months for a job
Doomjobbing includes refreshing job boards and mass-applying to positions for the short-term satisfaction that you’re making progress on your job search. In reality, you’re not.
Managing Money • Jun 07
Mark Cuban says small businesses are desperate for AI talent — and it's where job seekers should look first
The serial entrepreneur took to X this week to bang the AI will lead to more job creation drum.
Managing Money • Jun 07
Mark Cuban says small businesses are desperate for AI talent — and it's where job seekers should look first
The serial entrepreneur took to X this week to bang the AI will lead to more job creation drum.
Life • Jun 07
Wall Street bankers are paying $176,000 for Knicks Finals tickets — and regular fans can't compete
Die-hard fans, celebrities, and Wall Street types are all trying to witness history in New York, as the Knicks get set to host their first NBA Finals game in 27 years.
Life • Jun 07
Wall Street bankers are paying $176,000 for Knicks Finals tickets — and regular fans can't compete
Die-hard fans, celebrities, and Wall Street types are all trying to witness history in New York, as the Knicks get set to host their first NBA Finals game in 27 years.
Life • Jun 07
A $1M horror film and a $10M horror film just crushed Disney's $300M Star Wars movie — and Gen Z drove it
Horror is winning at the box office, with fans heading out in droves every weekend to watch "Obsession" and "Backrooms," even more than "Star Wars: The Mandalorian and Grogu."
Life • Jun 07
A $1M horror film and a $10M horror film just crushed Disney's $300M Star Wars movie — and Gen Z drove it
Horror is winning at the box office, with fans heading out in droves every weekend to watch "Obsession" and "Backrooms," even more than "Star Wars: The Mandalorian and Grogu."
Mortgages • Jun 06
74% of home buyers would consider a 50-year mortgage — experts say making monthly payments would be key
A TD Bank study found that most Americans would consider a 50-year mortgage if the option was made available to them, and Donald Trump has said the option is in the works.
Mortgages • Jun 06
74% of home buyers would consider a 50-year mortgage — experts say making monthly payments would be key
A TD Bank study found that most Americans would consider a 50-year mortgage if the option was made available to them, and Donald Trump has said the option is in the works.
News • May 25
Netflix is betting big on an AI animation studio — even as 51% of people say they don't want generative AI content
The news of Netflix's AI animation studio was met with criticism on social media, with many Reddit and X users calling the project “AI slop.”
News • May 25
Netflix is betting big on an AI animation studio — even as 51% of people say they don't want generative AI content
The news of Netflix's AI animation studio was met with criticism on social media, with many Reddit and X users calling the project “AI slop.”
Investing • May 18
Gold at $4,500 an ounce has everyday Americans grabbing shovels — and some are making tens of thousands
Gold is considered a safer asset to hold amid geopolitical tensions and economic uncertainty. It’s no wonder the price per ounce has skyrocketed.
Investing • May 18
Gold at $4,500 an ounce has everyday Americans grabbing shovels — and some are making tens of thousands
Gold is considered a safer asset to hold amid geopolitical tensions and economic uncertainty. It’s no wonder the price per ounce has skyrocketed.
News • May 17
A school bus driver won $5 million from a scratch-off — then went to work and planned to buy his mom a house
A Washington D.C. school bus driver went right back to work after realizing he’d won millions from a $50 scratch-off purchase.
News • May 17
A school bus driver won $5 million from a scratch-off — then went to work and planned to buy his mom a house
A Washington D.C. school bus driver went right back to work after realizing he’d won millions from a $50 scratch-off purchase.
News • May 16
$800B in AI spending is juicing GDP and stocks — while real wages fall and Americans cut back on goods
AI companies are boosting the U.S. economy, but it doesn’t tell the full story about inflation, wages, and the labor market.
News • May 16
$800B in AI spending is juicing GDP and stocks — while real wages fall and Americans cut back on goods
AI companies are boosting the U.S. economy, but it doesn’t tell the full story about inflation, wages, and the labor market.
Investing • May 12
A former SEC official compares CITs to buying a car without a seatbelt — and they're taking over Americans' 401(k)s
Collective Investment Trusts are a multitrillion-dollar business. But the market is so fragmented that hardly anyone can tell you much about them.
Investing • May 12
A former SEC official compares CITs to buying a car without a seatbelt — and they're taking over Americans' 401(k)s
Collective Investment Trusts are a multitrillion-dollar business. But the market is so fragmented that hardly anyone can tell you much about them.
Insurance • May 09
Wegovy for $50 a month: Trump's new Medicare program slashes GLP-1 costs from over $1,000 — with a catch
A GLP-1 Bridge pilot program launching in July can significantly reduce the price you pay for weight loss meds. Here’s how to qualify.
Insurance • May 09
Wegovy for $50 a month: Trump's new Medicare program slashes GLP-1 costs from over $1,000 — with a catch
A GLP-1 Bridge pilot program launching in July can significantly reduce the price you pay for weight loss meds. Here’s how to qualify.
News • May 01
Nike slashes 1,400 more jobs as its stock crashes 70% from pandemic highs — and the real reason isn't 'woke' marketing
The sneaker giant’s share price is currently down more than 70% from its high in 2021.
News • May 01
Nike slashes 1,400 more jobs as its stock crashes 70% from pandemic highs — and the real reason isn't 'woke' marketing
The sneaker giant’s share price is currently down more than 70% from its high in 2021.
News • Apr 29
Minnesota farmers lose $100 on every acre of corn — so they're leasing land and 'taking the year off'
Leasing farmland could become a hot trend this year, as operating costs for US farmers go up. That means grocery prices will too, unfortunately.
News • Apr 29
Minnesota farmers lose $100 on every acre of corn — so they're leasing land and 'taking the year off'
Leasing farmland could become a hot trend this year, as operating costs for US farmers go up. That means grocery prices will too, unfortunately.
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