Jul 7, 2026
As America’s affordability crisis remains a hot topic ahead of the midterm elections in November, President Trump appears to be eager to chalk up a win for his administration.
On July 6, Trump took to his own social media platform, Truth Social to praise Walmart [NASDAQ:WMT] for cutting prices on products like beef, soft drinks and snacks, touting the move as “a huge deal for the many millions of Americans who, smartly, shop at Walmart.”
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However, the president also appeared to take credit for the retail giant’s cost-cutting moves.
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“I have just been informed that one of the biggest, best, and smartest Retailers in America, Walmart, will be lowering prices, by a lot, at my Administration’s request to celebrate our great Country’s 250th birthday,” Trump shared on Truth Social.
The president also wrote that “Walmart is stepping up in a big and bold way, and other Retailers should follow the lead of these absolute Patriots.”
Walmart’s statement doesn’t mention Trump
Following Trump’s Truth Social post, Walmart released a general statement about its cost-cutting initiative.
“This summer, Walmart and Sam’s Club are helping customers and members save more with thousands of lower prices through Walmart’s signature Rollbacks and Sam’s Club offers across stores and clubs nationwide,” Walmart shared in its statement.
However, one thing that was noticeably absent from Walmart’s statement was any mention of Trump or his administration’s claimed role in the price cuts.
The president’s Truth Social post comes just a few months before the midterms in November, when voters will head to the polls with concerns about the high costs for healthcare, groceries, utilities and housing on their minds.
Trump campaigned in the 2024 election with a pledge to bring costs down for U.S. households.
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Consumer prices in Trump’s second term
This isn’t the first time Trump tried to use a Walmart price cut to appeal to American voters.
In the last quarter of 2025, the White House boasted about Walmart’s pledge to bring down its prices for Butterball turkeys, saying consumers were seeing “across-the-board price declines” for many holiday items.
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The ongoing affordability crisis in 2026, however, tells a different story.
According to economic data, consumer prices have steadily risen since the White House’s Thanksgiving press release, and the general public doesn’t seem to believe there will be any relief in the near future.
A recent consumer survey from the New York Federal Reserve shows that respondents expect inflation to rise by 0.2 percentage points for the next year, as well as the next three years.
“That pushes the one-year inflation expectation to 3.7% in June, the highest since 2023, and the three-year expected inflation to 3.3%, the highest since 2022,” Axios reports.
The story continues, “With inflation running above its 2% target for the last five-plus years, the Fed is hyper-attuned to the possibility of inflation expectations becoming unanchored and a self-reinforcing pattern of rising prices becoming entrenched.”
Meanwhile, gas prices remain high due to ongoing tensions in Iran and its effect on shipping traffic in the Strait of Hormuz, a major shipping channel for oil.
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Chase is an Associate Editor for Wise Publishing. He formerly worked at Yahoo Canada as an editor on both the News and Sports teams.
