Jul 17, 2026
Trump Media & Technology Group (NYSE:DJT), the company behind Truth Social, is rolling out a new paid service that gives Wall Street firms faster access to posts that could move the markets.
Beginning Aug. 1, the new ”Truth API” service will deliver instant updates from “highest-ranking” accounts. The company, which remains unprofitable, says the offering is designed to create a recurring revenue stream.
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“Markets already move on Truth Social posts,” Kevin McGurn, interim chief executive officer of TMTG, said in a news release. “As adoption grows, we expect Truth API to become a meaningful, ongoing source of revenue for the company, creating lasting value for shareholders.”
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The service appears to be aimed at traders and investment firms that need information as quickly as possible. President Donald Trump often uses Truth Social to announce new tariffs, comment on the Federal Reserve and share other policy decisions, with many of those posts causing stocks, oil prices and other markets to move.
A new subscription
While Trump has nearly 13 million followers on Truth Social, the platform itself has an estimated 6.3 million monthly active users, far fewer than larger social media rivals. Still, according to Pew Research, about 55% of Truth Social users say they regularly get news on the platform.
Trump owns about 41% of Trump Media through a revocable trust managed by his children. His son Donald Trump Jr. and members of his Cabinet also maintain accounts on the platform.
The launch comes as Trump Media looks to improve its financial performance. At the time of writing, shares were trading at $8.85, down by around 70% since Trump took office for his second term last year. The company reported roughly $3.7 million in revenue and a net loss of more than $700 million last year.
The launch is one of the first major initiatives under interim CEO Kevin McGurn, who took over in April after former CEO Devin Nunes stepped down.
Trump Media also said some firms have been accessing Truth Social’s data without authorization for months. The company said it plans to block those methods, making Truth API the official way for businesses to receive posts in real time.
Moneywise reached out to Trump Media & Technology Group for comment and additional details about the service, including its pricing, but did not receive a response before publication.
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Questions remain
The new service could also benefit Trump and his family financially. They remain the largest shareholders in Trump Media, meaning they could profit if the subscription service becomes a successful new source of revenue.
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Selling API access is common in the tech industry. Companies including X charge businesses for access to their data. But Truth API is different because Trump regularly uses Truth Social to announce market-moving news.
For traders, getting that information even a fraction of a second sooner can make a difference.
Mark Spiegel, an investment manager at Stanphyl Capital Management, told the BBC that giving paying subscribers faster access to the president’s posts would be unprecedented, adding that firms that don’t pay could be “at a disadvantage.”
Others argue the arrangement is unusual but not necessarily illegal. Robert Frenchman, a partner at U.S. law firm Dynamis, told Reuters the service does not appear to violate federal securities laws.
“It certainly does not seem fair, but yes, a tech platform can tier its distribution of information without violating federal securities laws,” he said.
It remains to be seen whether Wall Street firms will embrace the new service and if it becomes the steady source of revenue Trump Media is hoping for.
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Godwin Oluponmile is a content specialist, SEO strategist and copywriter with seven years of expertise in finance, Web 3.0, B2B SaaS and technology. His work has been featured in publications such as Entrepreneur, HackerNoon, Blocktelegraph and Benzinga.
