“Markets already move on Truth Social posts,” Kevin McGurn, interim chief executive officer of TMTG, said in a news release touting “the fastest” access to Truth Social’s high-profile accounts. “As adoption grows, we expect Truth API to become a meaningful, ongoing source of revenue for the company, creating lasting value for shareholders.”
The service appears to be aimed at traders and investment firms that need information as quickly as possible. President Donald Trump often uses Truth Social to announce new tariffs, comment on the Federal Reserve and share other policy decisions, with many of those posts causing stocks, oil prices and other markets to move.
A new subscription
While Trump has nearly 13 million followers on Truth Social, the platform itself has an estimated 6.3 million monthly active users, far fewer than larger social media rivals. Still, according to Pew Research, about 55% of Truth Social users say they regularly get news on the platform.
Trump owns about 41% of Trump Media through a revocable trust managed by his children. His son Donald Trump Jr. and members of his Cabinet also maintain accounts on the platform.
The launch comes as Trump Media looks to improve its financial performance. At the time of writing, shares were trading at $8.85, down by around 70% since Trump took office for his second term last year. The company reported roughly $3.7 million in revenue and a net loss of more than $700 million last year.
The launch is one of the first major initiatives under interim CEO Kevin McGurn, who took over in April after former CEO Devin Nunes stepped down.
Trump Media also said some firms have been accessing Truth Social’s data without authorization for months. The company said it plans to block those methods, making Truth API the official way for businesses to receive posts in real time.
Moneywise reached out to Trump Media & Technology Group for comment and additional details about the service, including its pricing, but did not receive a response before publication.
Questions remain
The new service could also benefit Trump and his family financially. They remain the largest shareholders in Trump Media, meaning they could profit if the subscription service becomes a successful new source of revenue.
