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Tesla CEO Elon Musk speaking at an event. Nora Tam/South China Morning Post via Getty Images)

Elon Musk said in 2012 that Tesla would never need to raise money again. The billions that followed are a lesson for every new shareholder

One-time trillionaire Elon Musk is known for his bombastic behavior and predictions. At one point in early 2012, he proclaimed that Tesla would be entirely self-funded.

“Tesla does not need to ever raise another funding round,” Musk said in February 2012 in response to a question on the company’s financial position and the speed at which it was burning through cash. He relayed robust confidence in managing Tesla’s self-funded future at the time.

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“We may want to do so, but we are in a strong cash position, and we don’t need to,” Musk said.

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Tesla has since exploded into the world’s most valuable automaker with a $1.4 trillion market cap. The blue-chip company is positioned to be an industry leader in self-driving cars, robotics and artificial intelligence with lessons for shareholders.

Lessons in self-funding

Since it was founded in 2003, Tesla has carried out 29 funding rounds that raised over $408 million. That’s not how Musk originally envisioned it.

In 2006, he laid out a four-part “master plan” that included building a high-priced electric car at the premium end of the market and channeling revenue from that into manufacturing an affordable vehicle with zero emissions.

“In keeping with a fast growing technology company, all free cash flow is plowed back into R&D to drive down the costs and bring the follow on products to market as fast as possible,” Musk wrote at the time.

Despite Musk’s attempts to keep external funding sources at bay, those were crucial in laying the groundwork for Tesla to become an electric vehicle (EV) market behemoth.

Most notably, Tesla relied on a $465 million low-interest loan from the Energy Department (DOE) in 2010 that helped the company manufacture the Model S luxury sedan in addition to financing the construction of a factory in California. The loan originated through the Advanced Technology Vehicle Manufacturing (ATVM) program set in motion under President George W. Bush.

Tesla paid off the federal loan nine years ahead of schedule in 2013 — with interest. Musk thanked Congress, the DOE and even the American taxpayer. “I hope we did you proud,” he said in a statement at the time.

Investment cash, though, has always been part of the picture at Tesla. Musk later said he was initially cautious about incorporating external funding due to the volatile landscape for startup auto companies.

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“I thought our chances of success were so low that I didn’t want to risk anyone’s funds in the beginning but my own,” Musk wrote in a 2016 blog post. “The list of successful car company startups is short.”

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‘Amazing abundance’

In late December Musk said Tesla would update its mission statement to emphasize a world of plenty that has solved humanity’s pressing problems. “Our mission is to build a world of amazing abundance,” the site says.

EV sales have dropped over the past year, in part due to the Trump administration nixing a $7,500 tax credit that reduced the cost of new EV purchases. Tesla accounts for just over half of all U.S. EV sales, though it reported a 2% reduction in global EV deliveries in the third quarter compared with the same period last year.

“We’re investing a lot in growing the core business and really preparing for the future,” Musk told investors in July. “I’m confident that all the things that we’re investing in will yield incredible returns.”

In September, Tesla arranged $30 billion in new loans and credit lines.

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Joseph Zeballos-Roig is a policy and politics journalist based in Washington D.C with a focus on economics. He is experienced in connecting the significance of events in the capital to the lives of everyday Americans whether its taxes, tariffs, interest rates or federal programs.

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