It’s hard enough to dodge being captured by smart glasses at theme parks and public events, but in the near future, you may find the technology pointed at you on your doorstep.
Amazon reportedly plans to have its delivery drivers wearing smart glasses with two front-facing cameras, which will snap pictures on a near-constant basis, with no option for people to avoid their property or likeness being put into the database.
Amazon plans to have 5,000 drivers wearing the glasses this year, and more than 20,000 by the end of 2027.
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The images from the glasses, Amazon told Bloomberg, will be sent back to the company to be analyzed by humans and inputted into an unnamed AI system. (Amazon has several in-house AI systems, including Amazon Nova and Amazon Bedrock).
Asked if customers would be able to opt out of being photographed, an Amazon executive told the outlet “We haven’t thought about that.”
Lots of questions
Amazon isn’t planning to directly let customers know about the use of the smart glasses. And drivers don’t always drop packages off on the front step. Sometimes they venture into side- and backyards, giving Amazon a much more thorough picture of people’s private properties than can be accessed via street-based photos, such as Google Maps.
Amazon also declined to say exactly how frequently the glasses would be snapping pictures, but did acknowledge to Bloomberg that every few seconds would be a “good guess.” Nor would it say how long it planned to keep the images taken by the smart glasses on file. The images can be obtained by law enforcement with a warrant, the company confirmed.
Should people be captured in the pictures taken by the smart glasses, the company says, they will be blurred. Vehicle license plates will also be blurred, it added.
While users can’t opt out, the company insists this isn’t being done to pry further into their lives.
“The intent has never been stuff like surveillance,” said Viraj Chatterjee, the Amazon executive in charge of the rollout. “The intent is just twofold: How can we make the experience delightful, and how can we reduce customer defects?”
For drivers, the use of cameras is nothing new. Surveillance tech supported by AI has been utilized by the company in vehicles for quite some time, looking out for behavior such as yawning or drivers checking their phone.
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Privacy concerns
Those driver cameras haven’t quelled fears about how Amazon will control images taken with the smart glasses. Driver footage has leaked online already. (Drivers are being told to use a “privacy mode” when using the bathroom with the smart glasses or entering areas like schools or military facilities.)
Amazon’s own history isn’t helping either. Seven years ago, the company admitted that human reviewers, some of whom weren’t employed by Amazon, listened to voice recordings captured by Alexa devices. And in 2023, Amazon reached a settlement with the Federal Trade Commission over privacy complaints about its Ring cameras.
Amazon says use of the glasses will be voluntary for drivers and third-party partners.
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Chris Morris is a US based veteran journalist with more than 35 years of experience at many of the biggest digital news outlets. In addition to his activities as a writer, reporter and editor, Chris is also a frequent moderator and speaker at major conferences, including CES and South by Southwest.
