Black Friday used to be a day. This year, at Walmart, it’s three weeks.
The retailer has split its biggest sale of the year into three separate windows. The first runs Nov. 12 to 15, though only Walmart+ members get a head start on the 12 while everyone else has to wait until the 13.
The second wave arrives around Black Friday itself on Nov. 27, with members again getting early access to deal drops starting Nov. 23 and other shoppers a day later until the 29. Cyber Monday closes it out from Nov. 30 to Dec. 2.
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There’s a version of this sale saga that’s easy on your wallet. Three windows means three chances to find the thing you actually wanted at the price you actually wanted to pay, and more time to think between them.
There’s also a version that isn’t. Three sales means three rounds of urgency and three opportunities to settle for something “close enough” to the real thing because what you really wanted sold out too quickly.
So here are four ways to make sure Black Friday works for you, and not the other way around — regardless of where you’re shopping.
1. Make a list, a budget and a promise to stick to both
There’s a reason Santa makes a list and checks it twice. After all, you never hear about the North Pole running a deficit. If Santa can accurately budget gifts for all the world’s children, you can do the same for your own loved ones.
Most experts will tell you that a Black Friday budget is key to reigning in your spending while ensuring you aren’t tempted by discounts on things you don’t actually need. That means making a list, complete with how much you’re willing to spend on each item, and then sticking to it.
Need extra incentive? Aim to come in under budget with the promise of spending the difference you saved on a little treat for yourself for a job well done.
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2. Do your research
With a list, budget and willpower in hand, it’s time to research the best deal.
There are, of course, many strategies for this. Some of the most helpful include price tracking sites, apps or browser extensions like CamelCamelCamel or Honey, which keep tabs on prices for items on your list from different retailers to alert you to where you can get them cheapest. To that end, BlackFriday.com collects sales ads and flyers from numerous retailers across the country to help you sort the best deals.
Still, however you decide to go about your research, Consumer Reports (CR) says that many stores “have holiday refund and return policies that include partial refunds for items that go on sale for less later in the season.” So if you purchase something now and then find it discounted at the same store closer to Christmas, CR adds that many stores will refund you the difference.
3. Loyalty programs are your friend
CR also notes that store loyalty programs are a great way to help you avoid busting your budget because they “often grant members early access to coupons, sales and promotions, then let them earn rewards for what they buy.” Just be careful not to use loyalty discounts as an excuse to go overboard on items you don’t need. Remember, your list is your guide. Stick to it.
4. Black Friday and Cyber Monday aren’t the only days to save
While Black Friday and Cyber Monday deals get all the press, there are actually two other major shopping days ahead of the holidays.
First, the day after Black Friday is known as Small Business Saturday (SBS): a day when local shops across the country offer holiday sales in an effort to boost support for small businesses and get in on the crazy spending action. The U.S. Small Businesses Administration says that there’s nothing “small” about SBS, however, noting that, since its inception in 2010, “the total reported U.S. spending at small businesses during the annual Small Business Saturday is an estimated $223 billion.”
And there’s also Green Monday, which falls on the second Monday of December. Kicked off in 2007 by eBay, the day was, in theory, originally supposed to “promote the last day you could buy something online and get it shipped to you before the holidays.”
Now, it’s often just another excuse for retailers to offer discounts and rake in more holiday gift money. But the point is, between SBS’s focus on small businesses and Green Monday’s mid-December deals, you don’t need to feel pressured into buying something you’re unsure of on Black Friday.
And if you’re ever tempted to panic-buy, remember: the holidays aren’t a race to snag the deepest discount. With more sales events ahead and plenty of ways to score smart deals, you can take a breath, stick to your plan and keep your budget firmly in the “nice” column.
With files from Michelle Bates
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Mike Crisolago is a Sr. Staff Reporter at Moneywise with nearly 20 years of experience working as a journalist, editor, content strategist and podcast host. He specializes in personal finance writing related to the 50-plus demographic and retirement, as well as politics and lifestyle content.
