‘Bougie broke’: Viral TikTok trend gives Gen Z the chance to have honest conversations about money — but here’s why one expert says it may be ‘glamorizing’ harmful habits

“The thing is, like you broke, but like a bougie broke, like you ‘broqué.’”

This latest social media trend comes with an upside: Instead of just flaunting their luxurious lifestyles, users are giving viewers a peek behind the curtain of the true costs involved.

“[You’re] unlocking the ability to have conversations around money, or like really personal things that can make people feel ashamed or uncomfortable,” explains Dan Egan, vice president of behavioral finance and investing at Betterment.

Gen Z is talking about money — and that’s a good thing

It’s long been considered taboo to talk about your money, but this younger generation clearly isn’t worried about social conventions — at least when it comes to opening up about your finances.

In the bougie broke trend, Egan sees young people being transparent about living paycheck-to-paycheck while financing their big lifestyles to their followers on social media.

In doing so, they’re not only destigmatizing talking about uncomfortable things, but also pulling back the veil on how their lavish purchases might actually be impacting their finances. Egan compares this to when a bodybuilder tells you how many hours of training went into their physique — and then explaining how they set up the lighting in their photos too.

On the other hand, he worries the bougie broke trend could be perceived as “glamorizing conspicuous spending.” He says the problem with seeing people spend big is that it encourages others to do the same — potentially driving some deeper into debt.

Here’s how to avoid compromising your finances just to look good on social media.

Make a budget

To be financially responsible, Egan isn’t suggesting you need to live like a monk — but he does believe in getting the most bang for your buck.

“Be very intentional and conscious about how to get the most happiness and contentment for the money that you do spend,” he says. “That can also become a self-fulfilling and self-rewarding game.”

One of the simplest ways to get yourself on track is to create a budget. Keep a record of your income and your expenditures, including necessary expenses like rent and groceries as well as how much you’re spending on entertainment or dining out.

You could even give the cash stuffing hack a go, by taking your paycheck in cash and dividing it into envelopes based on your spending habits. This popular old budgeting method has recently seen a resurgence on TikTok with young spenders.

Save for emergencies

While you’re making your budget, make sure to set aside some of your income for emergencies so that you’re never caught unprepared or have to turn to your credit card for unexpected expenses, like a medical emergency or mechanic’s bill.

Experts generally recommend having three to six months’ of expenses shored up in a savings account. Consider a high-yield savings account that could get you up to 4% back in interest, instead of a traditional savings account, which typically comes with an APY of just 0.43%.

Egan adds having an emergency fund “allows you to take more fun and more risks, because you know that you've got that cushion.”