China is importing precious metal at a record pace, as robust investor demand and a strong yuan create stellar conditions for a Far East gold rush.
Chinese August gold imports hit a record, as the country added 44 tonnes of gold to bring the year-to-date total to 1,100 tonnes, according to China’s General Administration of Customs. Those figures represent more gold through August than in all of 2025 and are China’s highest imported gold levels since 2017.
Wall Street has taken full notice of China’s aggressive gold-import strategy, with Goldman Sachs estimating prices will reach $4,900 per ounce by the end of the year.
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“Our fair-value forecast of $4,900/ounce by end-2026 assumes continued strong central bank demand — with average purchases of 50 tonnes/month in 2026 and 40 tonnes/month in 2027 — alongside a recovery in private investor ETF demand as the Fed remains on hold in 2026,” wrote Lina Thomas and Daan Struyven in a recent market study.
Goldman analysts also issue a few caveats on gold right now, noting Federal Reserve interest rate hikes could curb growth, even though gold should finish the year in plus territory.
“If the Fed were to hike, demand for gold as a macro policy hedge might (partially) unwind as market concerns about DM central bank independence ease,” the report stated. “Combined with rate-sensitive ETF holders net selling into higher rates, gold prices could then reach $4,440/oz by end-2026 — materially below our base-case of $4,900, but slightly above today’s levels, as continued central bank buying eventually more than offsets.”
Should Main Street investors be buying gold?
Economic factors and gold’s rising value should attract investors’ attention, although large portfolio shifts into gold haven’t happened yet — at least not on a large scale.
“Gold’s share in private portfolios remains low, and recent geopolitical developments — including Iran and broader tensions — may accelerate diversification beyond central banks to private investors, including by weighing on perceptions of Western fiscal sustainability,” the Goldman research note stated.
Precious metals experts agree, noting that ordinary American investors should take their cue from China and boost gold in their portfolios.
“Americans should consider increasing their gold holdings,” Brett Elliott, director of marketing at American Precious Metals Exchange, told Moneywise. “There’s a greater understanding now that currency debasement is unavoidable, and one reaction to that is a higher gold price.”
Other gold mavens say central banks and individual gold buyers act for different reasons, but the message is similar.
“A central bank buys gold to strengthen reserve diversification, reduce exposure to a single sovereign currency, and to prepare for uncertainty in the global financial system,” Joshua D. Glawson, content manager and analyst at Money Metals Exchange, told Moneywise.
An individual investor usually takes on gold to diversify savings and reduce dependence on assets tied to government debt, financial institutions, and the purchasing power of fiat currency.
“In both cases, gold acts as a deliberate insurance policy for planned devaluation of the US dollar, or more specifically the Federal Reserve Note,” Glawson added.
While Americans shouldn’t treat China’s buying as an order to chase gold, it’s a good idea to pay attention when one of the world’s largest gold markets is steadily accumulating an asset that cannot be printed or created out of nothing.
“Gold, like silver or platinum, can be part of a broader strategy to preserve purchasing power and reduce counterparty risk,” Glawson stated.
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Here’s how much gold you should own
For Americans who decide gold belongs in their portfolio, how much is enough?
Experts say that, for a typical American retirement or investment portfolio, a modest allocation of around 5% may be enough to add diversification without making gold the entire strategy.
“The appropriate amount depends on an investor’s exposure to stocks, bonds, government debt, dollars, and other financial assets,” Glawson said. “Some investors may even take a more aggressive approach and encourage a 60/20/10 approach, with 10% dedicated to gold and silver, with gold being the main focus.”
Glawson believes physical bullion is the clearest choice for investors who want to hold gold directly and reduce counterparty risk.
“Gold ETFs are convenient for investors who want exposure to the gold market, but owning ETF shares is not the same as holding physical gold,” he said. “A combination of physical bullion and gold ETFs can offer both direct ownership and convenience, while mining stocks should be treated as a higher-risk investment.”
Even as gold ascends, look for warning signs
Investors may wonder what happens if China’s gold-buying thesis breaks down, and should watch for red flags.
“If American politicians come together in an act of unprecedented fiscal responsibility, set aside their differences, balance the budget, bring the deficit to zero and begin paying down the national debt, then gold’s rally may face some suddenly stiff headwinds,” Elliot said.
China’s gold-buying thesis could also show cracks if higher U.S. interest rates and surging bond yields make government bonds more attractive, the dollar strengthens, geopolitical tensions ease, and investors regain confidence in property, stocks, and government debt.
“Those developments would raise the opportunity cost of holding bullion and could send gold sharply lower,” Glawson said.
Private investors should keep a close eye on interest-rate expectations, government bond yields, dollar strength, central-bank diversification, gold ETF flows, Chinese import demand, and signs of easing geopolitical and fiscal concerns.
“Strong official buying can support the gold market, but it does not prevent greater two-sided volatility,” Glawson added.
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A former Wall Street bond trader, Brian O'Connell is the author of two best-selling books: “The 401k Millionaire” and “CNBC’s Creating Wealth.” His work is featured on national finance and business platforms like TheStreet.com, CBS News, CNN, The Wall Street Journal and Forbes.
