Before Sam Altman took the reins as OpenAI’s founder, CEO, and the driving force behind ChatGPT, he left Stanford University to launch a location-based social networking app called Loopt.
Altman was just 19 years old when he co-founded the company and, as a portent of good things to come, managed to sell the company and its modestly used app to Green Dot Corporation in March 2012 for an eye-popping $43.3 million. That deal got the green light despite Loopt’s flagship product gaining little ground in the social media market that was getting really competitive around 2010.
Here’s what experts have said about the deal, and what it says about who Altman was back then, and today.
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The Green Dot deal made good sense for both companies
The acquisition of Loopt gave Green Dot, an early fintech player, a bundle of key strategic benefits at a time when social media apps were kicking into higher gear. Those benefits included new banking and payment products targeted at new markets and better methods of customer acquisition and retention, which gave Green Dot a major leg-up with U.S. retailers.
While Loopt never became a mass-market consumer app, the deal “gave Green Dot a shortcut into mobile payments,” Roman Milyushkevich, CEO of HasData, a technology infrastructure company, told Moneywise.
“Loopt had location technology, mobile development experience, patents around real-time location-based messaging, and a team that had already spent years solving problems Green Dot was only beginning to face,” Milyushkevich noted.
Green Dot already had customers, payment infrastructure, and retail distribution, and Loopt had mobile product expertise and location technology. “Green Dot was betting that combining those assets would produce something neither company could build as quickly alone,” Milyushkevich added.
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What does the Loopt deal say about Sam Altman?
The main deal takeaway is that Sam Altman dropped out of Stanford to build Loopt, struggled to turn it into a breakout consumer product, but still ultimately achieved a multimillion-dollar exit.
For entrepreneurs and investors, the deal offers a few lessons about the difference between building a successful product and building a company with assets another business considers strategically valuable.
“A company can fail at its original product thesis and still build valuable assets,” Milyushkevich said. “Loopt did not become the dominant consumer location network. Its products were ultimately shut down after the acquisition, while its roughly 30 employees became Green Dot’s Silicon Valley mobile product development team.”
Loopt shows what Milyushkevich describes as a perfect middle ground, designed by Altman. “Build something useful enough that, even if the original market does not develop as expected, another company can see a valuable second life for what you built,” Milyushkevich said.
Other technology mavens agree, noting a big lesson for startups and entrepreneurs then and now. “Building a consumer product that gains a large following is different than building a company with strategic value,” Kyle Szives, software engineering analyst and co-founder at ANTLR Interactive, told Moneywise.
“There is a lot of value in technology, intellectual property, talent, and know-how even if you don’t have a bazillion users.”
Why tech deals can move for non-traditional reasons
Technology experts say the $43.4 million number makes more sense once you stop thinking of Loopt as a failed consumer app and start thinking of it as a tech and patent buy.
“Green Dot wasn’t paying for users; there weren’t many,” Shammi Thakur, research director at Vyansa Intelligence, told Moneywise. “They were paying for the location tech, the patents around real-time mobile marketing, and a team that already knew how to build that stuff. That’s basically an acquire hire, just a bigger one than usual.”
Thakur said this scenario happens more than people realize in Silicon Valley. “A product can flop with consumers, and the company still walks away with a good exit because someone else wanted the IP or the engineers,” he said. “Loopt is a decent example of that, maybe on the larger end given the price tag.”
In hindsight, the patent idea behind the Loopt deal also looks a lot smarter today than it probably did in 2012. “Mobile wallets weren’t really a thing yet, and location commerce was still theoretical for most people,” Thakur noted. “A chunk of what Loopt was doing ended up becoming pretty standard a few years later.”
The bigger takeaway for founders may be that Altman built something that never really took off with regular users, but still had real value sitting inside it. “That gap, between what people use and what a company is actually worth, is something more founders should think about,” Thakur said.
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A former Wall Street bond trader, Brian O'Connell is the author of two best-selling books: “The 401k Millionaire” and “CNBC’s Creating Wealth.” His work is featured on national finance and business platforms like TheStreet.com, CBS News, CNN, The Wall Street Journal and Forbes.
