Panera is rolling out a better customer experience to woo back diners who've had it with the chain's shrinkflation. Will it win the 'value wars'?

Panera CEO Paul Carbone is brutally honest about the situation, describing it as “death by 1,000 paper cuts.”

“When the guest comes into the cafe to buy an expensive sandwich of lower quality and a smaller size, they’re met with a cafe that we stripped a lot of labor on so there is no one to talk to,” Carbone told the publication QSR Magazine (1).

So he’s hoping a new strategy, ‘Panera RISE’ will see more expansion than shrinkage, as the chain moves away from cost-cutting toward an enhanced customer experience, with more attractive meals and lower prices on several items (2).

Carbone, who became CEO in March, has ambitious goals for the restaurant chain, aiming to achieve $7 billion in revenue by 2028. [3]

Will Panera rise to the challenge? Here’s a look at the broader economic environment affecting the restaurant industry and how to get the most bang for your buck when you eat out.

American diners’ backlash against shrinkflation

As the cost of living puts a squeeze on households across the U.S., consumers are looking for value when they eat out.

Unfortunately, a lot of diners have noticed shrinking portions and rising prices not only at Panera, but across the board.

The data backs up the observation. The cost of eating out rose 3.7% between September 2024 and September 2025, according to the Bureau of Labor Statistics.

That’s driving a backlash. People are voting with their feet, which are more frequently planted at home these days..

YouGov, an international market research and data analytics firm, reports that more than a third of Americans (37%) are dining out less frequently in 2025, citing a rise in cost as the primary reason for skipping a meal out (4).

With most Americans agreeing that discounts and value options may encourage them to eat out more, a ‘value war’ has broken out across food joints like Panera that are seeking to appeal to cost-conscious consumers.

When compared to other fast-casual options, like Chipotle, Panera offers a wider range of price points.

It’s more expensive than McDonald's, but with most Americans spending between $11 and $20 per meal out of the house, Panera’s updated menu is in line with what people seem willing to spend (5).

How to get the most bang for your buck when eating out

While people across the U.S. are cutting back on dining out, they’re not cutting it out altogether.