AAPL +0.09%
AMZN +0.77%
BABA -0.43%
BAC +0.88%
BND +0.51%
BRK.A +1.63%
BTC +2.85%
COST +1.63%
DIA +0.38%
DIS +3.22%
F -3.16%
GLD +0.51%
GOOGL +0.51%
GS +1.29%
JNJ +0.96%
JPM +1.06%
META +2.71%
MSFT +1.19%
NKE -2.85%
NVDA -1.26%
QQQ -0.34%
SPCX +0.96%
SPY -0.03%
TSLA -2.46%
UBER +0.91%
VNQ +0.66%
WMT +1.08%
XOM -2.00%
  • Discounts and special offers
  • Subscriber-only articles and interviews
  • Breaking news and trending topics

Already a subscriber?

By signing up, you accept Moneywise's Terms of Use, Subscription Agreement, and Privacy Policy.

Not interested ?

Top Stories
The Boston Red Sox and Los Angeles Dodgers have both inked deals with the betting platform. Eric Thayer / Los Angeles Times via Getty Images

Kalshi just struck major deals with 5 MLB teams — will their logo appear in your hometown stadium?

Kalshi, the prediction market website that allows users to bet on the outcomes of various current events, from sports to politics, is sliding into a big-league marketing campaign, announcing plans to partner with five Major League Baseball teams — and it could have a bigger deal with the league in the works.

The company has signed exclusive, multi-year brand partnerships with the Atlanta Braves, Boston Red Sox, Los Angeles Dodgers, San Diego Padres, and San Francisco Giants.

Advertisement

That means fans can expect to see Kalshi signage in stadiums, as well as the social media, online, radio, and fan activities of the partner teams. No stadium sponsorship rights were part of the deal.

The money news that actually matters.

By signing up, you accept Moneywise Terms of Use, Subscription Agreement, and Privacy Policy.

Integrations will vary from team to team. The Dodgers, for instance, will have Kalshi-branded LED signage around Dodger Stadium. The prediction market will also have naming rights for the stadium’s Gold Glove Bar.

“The idea is that fans are already engaging with their favorite teams on Kalshi, so it only makes sense to extend that fandom to some of the most beloved baseball teams in America,” said Adam Barrick, head of sports partnerships at Kalshi.

Talks are continuing with MLB about a league-wide deal with Kalshi.

Debate over the definition of gambling

While Kalshi takes great pains to distance itself from the label of a sports wagering site, many users utilize it to place money on their favorite teams. A study earlier this year found that Kalshi would rank as the fourth-largest sportsbook by handle if it were included in the category.

Baseball is an especially popular focus for Kalshi users. The site reports baseball-related trading volume was up 36 times year over year.

Ironically, four of the five teams Kalshi signed a deal with are in two states where the company is in a legal fight over its sports event contracts.

Massachusetts filed suit against the company last September, accusing it of being an “illegal and unsafe sports wagering operation.” Several tribes in California have also filed suit against Kalshi last year for violating a number of laws, including the Indian Gaming Regulatory Act (IGRA), Tribes Gaming Ordinances, and the Racketeer Influenced and Corrupt Organizations Act (RICO).

And earlier this summer, California Attorney General Rob Bonta joined a coalition of attorneys general in a case against Kalshi. That was the seventh time California has joined multistate efforts against prediction markets.

Advertisement

Must Read

Join 250,000+ readers and get Moneywise’s best stories and exclusive interviews first — clear insights curated and delivered weekly. Subscribe now.

Federal interest in regulation

It’s not just states looking into the prediction market industry. The Innovation Advisory Committee of the Commodity Futures Trading Commission met last week to begin talks on prediction market regulation.

Those meetings were less focused on sports betting and more on the mention markets, which let people wager on whether celebrities or executives will say certain words on television appearances, in interviews or on earnings calls.

Last October, Coinbase CEO Brian Anderson noted a prediction market mention bet on the company’s earnings call and began reciting a list of words. “I just want to add here the words bitcoin, Ethereum, blockchain, staking and Web3 to make sure we get those in before the end of the call,” he said.

(He later said he was joking and hadn’t made any bets on the call).

You May Also Like

Share this:
Chris Morris Contributing Writer

Chris Morris is a veteran journalist with more than 35 years of experience at many of the internet's biggest news outlets. In addition to his activities as a writer, reporter and editor, Chris is also a frequent panel moderator and speaker at major conferences, including CES and South by Southwest.

more from Chris Morris

Explore the latest

Disclaimer

The content provided on Moneywise is information to help users become financially literate. It is neither investment, tax nor legal advice, is not intended to be relied upon as a forecast, research or investment advice, and is not a recommendation, offer or solicitation to buy or sell any securities, enter into any loan, mortgage or insurance agreements or to adopt any investment strategy. Tax, investment and all other decisions should be made, as appropriate, only with guidance from a qualified professional. We make no representation or warranty of any kind, either express or implied, with respect to the data provided, the timeliness thereof, the results to be obtained by the use thereof or any other matter. Advertisers are not responsible for the content of this site, including any editorials or reviews that may appear on this site. For complete and current information on any advertiser product, please visit their website.

†Terms and Conditions apply.