May 4, 2026
Blake Lively — best known for playing Serena van der Woodsen on Gossip Girl — says her legal battle with former costar Justin Baldoni is hitting her bottom line, claiming more than $40 million (1) in lost earnings tied to "reputational damage" as the case heads toward a May 18 trial.
In court filings obtained by TMZ (2), her legal team claims she was the target of a coordinated online smear campaign that generated an estimated 176 million online impressions, with posts portraying her as a "mean girl," a "bully," and "tone deaf."
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Lively is seeking $161 million in damages from Baldoni and Wayfarer Studios (3), according to TMZ (2).
The two starred in It Ends with Us (4), based on the bestselling novel by Colleen Hoover, which has since become overshadowed by legal conflict. Lively has accused Baldoni and his company of misconduct and retaliation — allegations they deny — while a judge has already dismissed several of her initial claims, narrowing the scope of the case.
Inside the $161M claim
The trial will focus on three claims: breach of contract and two related to Lively's allegations of retaliation. She is seeking $56 million in past and future earnings (2), arguing that job opportunities have slowed as the dispute has played out.
Her legal team also points to a missed opportunity tied to a potential sequel based on Colleen Hoover's follow-up novel It Starts with Us (5). According to her lawyers, Lively could have earned up to $35 million from the project (6).
"Baldoni had suggested at one point that Ms. Lively would direct the sequel, and the lead actress would be compensated more," Naeun Rim (6), an attorney for Lively said.
Baldoni's lawyers challenged that argument, saying any expected earnings from a sequel are just speculation. They also disputed Lively's claim that she lost between $39 million and $143 million (6) after the film's release, arguing those losses can't be directly linked to him.
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Beyond acting, Lively's claims extend to her business ventures. A report from Puck (7), cited by The Blast, estimates her brand Blake Brown Beauty could generate less than $15 million in 2025 — a drop from the roughly $100 million it was once valued at.
Meanwhile, her nonalcoholic mixer brand, Betty Buzz (8), launched in 2021 with a premium, clean-ingredient positioning, shut down in 2025 without a public announcement. Court documents suggest the closure was driven by long-term profitability concerns.
"Ms. Lively has a track record of brands that have not succeeded," Amir Kaltgrad (6), an attorney for Baldoni, said, adding that "she is seeking pie-in-the-sky damages here."
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The financial pressure is building on both sides
Baldoni also appears to be navigating financial pressure of his own as the case unfolds. Amid the ongoing lawsuits, he has listed his California home for $8.88 million, according to Realtor.com (9).
Baldoni and Lively are expected to testify, with experts suggesting the proceedings could stretch up to three weeks. With both sides digging in, the outcome could carry lasting financial and professional consequences for both parties.
At its core, the dispute underscores how closely reputation and income are tied — whether in Hollywood or on Wall Street. A damaged public image can affect referrals, deal flow and future opportunities, shaping not just earnings today but long-term career trajectory. Research from Deloitte (10) shows reputation is viewed as one of the most significant strategic risks for businesses, with executives linking trust directly to financial performance.
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At the same time, attention is beginning to shift to what comes after the courtroom battle.
Some reports suggest Lively and her husband, Ryan Reynolds, have discussed a possible move to the U.K. The couple, who share four children, are said to be weighing the decision in part due to Reynolds' growing ties overseas, including his ownership stake in Wrexham A.F.C. (11)
Sources cited by the Daily Mail (12) say a change of scenery could offer some distance from the controversy, though any decision would need to factor in their children's schooling and established life in the U.S.
Neither Reynolds nor Lively have confirmed those plans, as both Lively and Baldoni continue preparing for what's shaping up to be a closely watched trial.
Article Sources
We rely only on vetted sources and credible third-party reporting. For details, see our ethics and guidelines.
MarketWatch (1); TMZ (2); Wayfarer Studios (3); Hollywood Reporter (4); Brit + Co (5); NBC News (6); Yahoo Finance (7); MSN (8); Realtor.com (9); Deloitte (10); BBC (11); Daily Mail (12)
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Victoria Vesovski is a Toronto-based staff reporter at Moneywise covering personal finance, lifestyle and trending news. She holds degrees from the University of Toronto and New York University, and her work has appeared on platforms including Yahoo Finance, MSN Money and Apple News.
