After years of runaway inflation, it can be hard to know what a realistic price for anything is anymore, especially in the food category. Is $60 ridiculous for a ribeye steak? How about $36 for a carton of eggs? Is $25 still reasonable for a fast-food meal for four?
What is a bargain, what is acceptable and what is downright offensive?
When dining out, the baselines of "fair" and "overpriced" can get even murkier, which makes your budget harder to plan. Many Americans are now opting for inexpensive appetizers over pricier dishes, and skipping dessert completely, if they're visiting their favorite restaurants at all anymore (1).
Amid this period of valuation flux and confusion, tensions are high. Most of us have been feeling the squeeze for some time, and are severely stressed about the fact that our grocery and restaurant bills continue to rise (2) — which is why social media outrage over specific instances of perceived "greedflation" (3) or "shrinkflation" (4) is not only uncommon, but tends to snowball into a flurry of debate about the cost of living in America.
Take, for example, one New York City council member's recent Instagram post about a local restaurant meal that he felt was particularly exorbitant.
$40 for half of a chicken — the new normal or too steep?
Chi Ossé, who represents NYC's 36th District, took to Instagram earlier in April to lament the cost of a half-chicken dinner he was served at a Brooklyn eatery.
"$40 half-chicken at a wine bar? Really?" he wrote in a succinctly-worded post on April 9 that, at the time of writing, has amassed more than 9,300 likes and more than 500 comments (5).
As is to be expected, many users jumped in to vent about their own frustrations with soaring costs, agreeing with the elected official that the price did not match the product. Some pointed to gentrification, while others called for action as far as removing the business's liquor license. One joked that they would rather "raise the chicken [themselves] for that much."
But, it seems many more commenters are on the side of the restaurant, admitting that, although the $40 figure is unsettlingly high, it is likely justified given that bills — rent, ingredients, labor, utilities and more — are rising on restaurants' ends, too.
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"What gives?" vs. "Give them a break!"
Quite a few users contended not just 28-year-old Ossé's opinion of the menu item's fee, but also his posting about it publicly.
One person put it bluntly: "It's strange to me that you (or any politician) would spend time punching down at an independent restaurant like this. The spot in question is employing full-time staff, paying them a living wage, and serving delicious food. And the prices include the service fee."
Some were also quick to point out that Ossé, more than other consumers, is in a position to understand why the price point was as high as it was, and also to do something about it.
"The chicken costs $40 because their rent is out of control as are all their costs," reads one comment. "You're in power; maybe do something about lowering costs for small businesses instead of victim blaming."
In the restaurant's defense of its high costs
The New York Times has since provided management from the establishment at the center of the hubbub — Gigi's in Greenpoint — a platform to explain the charge (6).
Seeing as his employees receive paid time off, health benefits and fair compensation (including, crucially, a service fee that's rolled into the displayed amount), owner Hugo Hivernat told the outlet that $40 is "the right price" for the meal in question. He adds that it goes for just shy of the same amount at other Big Apple spots when served as a full plate with sides, like it is at Gigi's.
Poulet Sans Tete (7), which has locations in the West Village and the Upper West Side, charges $17 for a half-chicken on the bone ($2 extra to debone), an additional $5 to $16 per side ($8 for a small potato side comparable to the one at Gigi's), plus $2 per sauce (Gigi's comes with three), bringing a comparable dish to $31 to $33.
This is around the listed price of both The Ribbon's (8) spit-roasted half Amish chicken, complete with mashed potatoes ($32). The Fly's (9) half-chicken comes in at $38 with accompaniments. At Malka (10), it's $69.
And it's not just New York.
In Chicago, the same serving of bird is $41 at Alla Vita (11). In Los Angeles, Manuela (12) serves it for $36. A few hours north of the border in Toronto, Taverne Bernhardt's (13) has their version for $39 CAD ($32.25 USD with applicable tax, plus tip).
Yes, cheaper half-chickens exist in all of these cities (14), but Gigi's asking price is not exactly an outlier in the industry. And, naturally, the fee of entry to a more premium establishment with industry-renowned chefs (15) behind it is going to be higher than a fast-casual chain or some little-known no-frills gem.
Furthermore, Gigi's team has one particularly valid and unique factor in its pricing: charges incurred while they were waiting for the inspections and operating permits necessary to open, including months of rent paid while the space sat idle.
Add that to the climbing price of chicken (16), electricity (17) and more — and compare it to the rest of the industry's poultry mains — and perhaps $40 isn't so wild an ask after all.
Article Sources
We rely only on vetted sources and credible third-party reporting. For details, see our ethics and guidelines.
YouGov (1); Yahoo Finance (2); Financial Times (3); Investopedia (4); Instagram (5); The New York Times (6); Poulet Sans Tete (7); The Ribbon (8); The Fly (9); Malka (10); Alla Vita (11); Manuela (12); Taverne Bernhardt (13); The Bellevue (14); Edible Brooklyn (15); U.S. Bureau of Labor Statistics (16); Empire Center (17)
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Becky Robertson is a senior staff reporter with Moneywise and a lifelong writer. Along with years in the journalism industry at outlets such as blogTO and Quill & Quire, she's participated in writing residencies at the Banff Centre for Arts & Creativity and Writing Workshops Paris. With 33 countries visited and counting, she finds travel to be one of her greatest inspirations.
