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How to buy Procter & Gamble stock (PG)—5 steps to invest

Fact Checked: Amy Tokic

🗓️

Updated: January 10, 2025

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Procter & Gamble (P&G) is a household name thanks to many of its household products. It’s hard to go into a supermarket without seeing one of its brands, such as Tide, Bounty, Old Spice and Pantene. Procter & Gamble also represents a popular way to invest, with investors drawn to the comprehensive approach that the company takes to consumer goods. Traded under PG on the NYSE exchange within the Consumer Defensive sector, Procter & Gamble allows shareholders to invest in a wide selection of everyday products. Still, while many purchase these products every day, you may not know how to invest in Procter & Gamble stock. Luckily, you have a few options. 

How to buy Procter & Gamble stock

You can buy Procter & Gamble in five easy steps.

  1. 1.

    Decide where to buy. You can choose from a brokerage or you can purchase PG stock directly through P&G’s Investing in P&G Direct Stock Purchase Plan (DSPP). To do this, contact its transfer agent, EQ, or your own broker. 

  2. 2.

    Open an account. Visit the website or mobile app for your chosen brokerage and open an account. You will likely need to provide some information, including your personal details and investment preferences. It can take anywhere from a few minutes to several days for application approval before your account is officially opened.

  3. 3.

    Fund your account. Before you can trade PG stock, you need to deposit the funds to buy. Choose your method of payment, which can include credit or debit cards, bank transfers or PayPal. Then, add funds to your account. 

  4. 4.

    Buy Procter & Gamble stock. Use the NYSE ticker symbol of PG to find Procter & Gamble stock. You then must decide whether to buy at the market price, known as a market order, or through a limit order, which allows you to choose the price per share. Add the number of shares to buy, and then purchase. 

  5. 5.

    Track your investment. Once you have purchased your shares, it’s critical to keep an eye on the markets so you can track your investment and overall earnings. Most brokerages allow you to create a watch list where you can stay apprised of changes in the market. This will help you determine whether you should sell or buy more shares to best benefit your investment.

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About Procter & Gamble Inc.

Located in Cincinnati, Ohio1, Procter & Gamble was founded in 1837 by William Procter and James Gamble, and later incorporated in 1905.

Procter & Gamble makes household and personal products that are available in over 180 countries and territories. The company is organized into five segments: Beauty, grooming, health care, fabric and home care and family, baby and feminine care. Popular brands include Head & Shoulders, Olay, Gillette, Crest, Vicks, Gain and Febreze. Together, P&G brands brought in $84 billion2 in annual sales in 2024. 

Is Procter & Gamble a good stock to buy?

One of Procter & Gamble’s greatest strengths is that it does not represent a single product. It’s the market leader in a number of consumer goods categories, such as Tide and Cascade. It shows significant growth and steady reliability in its various sectors, relying upon the success of multiple products instead of a single one to generate profits.  

P&G stock has shown steady growth over the last several years, outperforming the S&P 500. Although it’s frequently plagued by dips in price, it recovers and rebounds stronger over time. Annual payouts have increased every year for the last 68 years3, with 2024 annual dividends4 totaling $3.83 per common share. This is up from $2.45 per share in 2014. Overall, it had a 1% year-over-year decline5 in 2024 with a 5% year-over-year growth in adjusted earnings per share. 

Pros and cons of buying Procter & Gamble stock

Pros

Pros

  • Multiple product sectors provide added reliability

  • History of consistent annual dividends

  • Can buy direct from Procter & Gamble’s Investing in P&G Direct Stock Purchase Plan

Cons

Cons

  • Share prices are not the cheapest available

  • Stock price is often plagued by market dips

  • Limited growth potential

FAQs

  • Is P&G a buy, sell or hold?

    +

    Because prices have currently dropped, it could be a good time to buy and hold, especially as its dividends continue to grow.

  • Will P&G ever split again?

    +

    It is possible that P&G stock may split again, but it is not likely as its stock is generally well-performing and its products show no sign of slowing sales. Procter & Gamble has had stock splits6 in 1983, 1989, 1992, 1997 and 2004.

  • What is the highest P&G stock has ever been?

    +

    P&G stock had the highest closing price7 on November 27, 2024, at $180.43.

  • What is the risk-free rate for P&G?

    +

    The current risk-free rate for Procter & Gamble is 4.67%8, as of January 10, 2025.

Lena Borrelli Freelance Contributor

Lena Muhtadi Borrelli brings over 20 years of experience in the finance industry. She began her career at Morgan Stanley before transitioning over to media. As a finance writer, she has served as an authority for several respected outlets, including Forbes, TIME, Newsweek, Bankrate, Investopedia, Insurance.com, and InvestorPlace. No matter what she is writing, Lena has a unique ability to simplify complex topics, making finance more approachable and relatable to the average reader. When she is not writing or scanning the news for the latest headlines, she is happiest spending time in the Florida sunshine with her husband and two pups.

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