While it sounds like you’re coming out ahead on this, these programs help health insurance companies too. Increased activity promotes heart health and diabetes prevention, which reduces insurers’ risk in the long run.

What companies offer Fitbit health insurance discounts?

The below companies all have health and wellness programs that offer you discounts on Fitbits, Apple Watches, Garmin devices and other lifestyle swag.

Blue Cross Blue Shield

Blue Cross Blue Shield, one of America’s largest health insurance providers, partners with Fitbit to offer special rates on devices for its members.

The initiative is part of the Blue365 health and wellness program and offers policyholders 20% off a device, along with free shipping.

For group insurance policies through employers, Blue365 also offers access to Fitbit devices in bulk or at a subsidized price.

The program also offers special rates or discounts on other fitness and lifestyle products to help promote health and wellness.


Cigna’s Healthy Rewards program offers you discounts on Garmin activity trackers and smartwatches.

Healthy Rewards also offers discounts and promotions on weight-management programs, Lasik vision correction, alternative medicine and vitamins and health and wellness product discounts.

Kaiser Permanente

Kaiser Permanente offers discounts through its ChooseHealthy program on activity trackers, including Fitbit and Garmin devices.

You can also get reduced rates on workout apparel and exercise equipment through the ChooseHealthy program. But Kaiser Permanente specifies that this program is not currently open to Medicaid members.

John Hancock

John Hancock offers a specialized life insurance program called John Hancock Vitality, which offers users free Amazon Halo or Fitbit devices with a three-year commitment to the program.

The Amazon Halo service is powered by a mobile app that assesses the wearer’s habits. From your wrist, it will measure your activity, heart rate and sleep metrics to help encourage healthier habits through the Halo app.

You can also sync your Halo profile with your Vitality account to earn Vitality Points for a variety of healthy actions.

Vitality users can also earn Amazon gift cards or Prime memberships through their usage of the device.

Compare insurance quotes and save money

Did you know that you could be saving some serious money just by switching insurance companies?

It’s true. You could be paying way less for the same coverage. All you need to do is look for it.

But don’t waste your time hopping around to different insurance companies. Use a website called SmartFinancial to see all of your options at once.

SmartFinancial will provide you with a tailor-made list of possible policies from all major and most relevant insurance carriers.

About the Author

Sigrid Forberg

Sigrid Forberg


Sigrid is a reporter with MoneyWise. Before joining the team, she worked for a B2B publication in the hardware and home improvement industry and ran an internal employee magazine for the federal government. As a graduate of the Carleton University Journalism program, she takes pride in telling informative, engaging and compelling stories.

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