Aug 14, 2026
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Add us on GoogleAs geopolitical tensions escalate globally, a telehealth startup is offering a kit it says can help protect people who are exposed to nuclear disasters. Critics, though, accuse the company of preying on people’s fears to make a quick buck.
The ’Oh Sh*t Kit’ sells for $345 and it’s packed with a variety of meds that its creators say can help if you’re exposed to fallout, whether it’s from a nuclear attack, a power plant meltdown or some other nuclear disaster. Included in the kit are iodine tablets, Prussian blue pills (which remove radioactive cesium and thallium), and anti-nausea medication.
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“The Oh Sh*t Kit is built for one specific emergency: radiation exposure. If the unthinkable happens, whether from an accident, disaster or other radiological event, having the right medications on hand can make a critical difference in the earliest hours,” the kit’s website reads. “Because when radiation is involved panic is optional, but preparation isn’t.”
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Doctor’s orders
To get one of the kits, says Amble, the company behind it, you’ll need a prescription. Since Amble is a telehealth company, though, it can assist with that.
People who want one are asked to answer questions about their health history, medical allergies, and lifestyle. That information is reviewed by a medical provider, the company says, who will determine if the kit is for them. Households can order up to four kits per person per year (which works out to a maximum annual spend of $1,380 per person).
Amble is coming under fire for selling the kits, however. Alex Wellerstein, a nuclear war historian and professor at the Stevens Institute of Technology, called the kit “Doomsday grifting at its best” in a conversation with 404 Media.
The iodine pills, for instance, which would likely be the most useful part of the kit in the event of exposure to nuclear materials, don’t require a prescription and sell for just $13 a bottle at drug stores.
Prussian blue does require a prescription and is used as a pharmacological way of binding to heavy metals like cesium and thallium, but dosages can vary. And as for the nausea meds, Wellerstein says “If you have been exposed to enough radiation that you are vomiting, you’re already in a lot of trouble,”
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Amble’s story
Amble was founded in 2023 by Joey Stiver, who admits on his website that he once received a felony conviction for selling medical products online. Beyond the ‘Oh Sh*t Kit,’ the company sells weight loss and anti-aging products and says the physicians it works with are licensed in all 50 states.
It also sells kits for mold and allergies, travel emergencies and a “field emergency kit,” which has a broad range of medications, including Ivermectin.
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Chris Morris is a veteran journalist with more than 35 years of experience at many of the internet's biggest news outlets. In addition to his activities as a writer, reporter and editor, Chris is also a frequent panel moderator and speaker at major conferences, including CES and South by Southwest.
