Jun 5, 2026
Count acclaimed filmmaker Martin Scorsese as one of Hollywood’s most prominent AI supporters yet.
Scorsese is now serving as an advisor to Black Forest Labs, an AI start-up focusing on image generation from text prompts and advanced video editing. The company was founded in 2024 by Robin Rombach, who serves as its CEO. Now, Scorsese is the company’s most prominent backer and seeks to offer insight into a rapidly evolving technology.
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“I’m interested in the intersection of technology and storytelling, and seeing how that can push the bounds of creativity to create deeper and richer experiences for audiences,” Scorsese said in a statement posted on the AI firm’s website.
“Remember, cinema is a young medium, only around 125 years old, so we have to be open to how it can evolve.”
Scorsese’s experience with advanced technology
Scorsese observed that he doesn’t balk from embracing advanced technology to develop and produce his films, adding that he used de-aging tools while directing The Irishman and employed 3D with his film Hugo.
Now, the 16-time Academy Award nominee said he’s used generative AI from Black Forest Labs to accelerate the pre-production process while preserving his artistic creativity.
“I recently tested this out on a scene and the ability to visualize and immediately share the storyboard was creatively freeing,” Scorsese said. “During the pre-production process, time costs money, and this allowed us to move faster without sacrificing quality or craft.”
Scorsese’s endorsement, though, focused on only the storyboarding part of the production process and didn’t expand into other controversial aspects of AI in the entertainment industry.
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Hollywood and AI
Within Hollywood, actors and actresses are slowly warming up to AI, which was initially viewed as an existential threat to the livelihoods of screenwriters, animators, visual artists and more.
The Writers Guild of America went on strike for nearly five months in 2023. It ended with new protections to ensure AI-generated scripts cannot replace screenwriters, nor can companies compel them to use AI among other provisions.
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Some actors and actresses are expressing measured support for AI. Actress Demi Moore said the entertainment industry should explore how to incorporate it into their work at the Cannes Film Festival last month.
“AI is here,” Moore told Variety. “And so to fight it is to fight something that is a battle that we will lose. So to find ways in which we can work with it I think is a more valuable path to take.”
AI is also setting new milestones in the film industry. On June 10, the Tribeca Film Festival will feature an entirely AI-generated film for the first time called Dreams of Violets, which is centered on a fictional dramatization of Iranian security forces attacking civilian protesters. The movie cost $2,000 to produce with AI replacing human actors, sets and cameras, according to The Hollywood Reporter.
However, not everyone is sold on the technology, including actor and writer Seth Rogen, who recently panned generative AI.
“If your instinct is to use AI and not go through that [writing] process, you shouldn’t be a writer. Because you’re not writing,” Rogen told Brut. “Go do something else. And if you don’t want to go through the process, you shouldn’t be a writer.”
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Joseph Zeballos-Roig is a policy and politics journalist based in Washington D.C with a focus on economics. He is experienced in connecting the significance of events in the capital to the lives of everyday Americans whether its taxes, tariffs, interest rates or federal programs.
