'You can just take a picture of your credit card': Elon Musk touts how easily Grok can complete shopping purchases for you

Musk later even shared a photo of a purchase he made using Grok, while quickly clarifying that the address shown on the image is not his home address, and instead a mailing address where he receives packages.

“I just asked Grok @Bot to research the most fun Lego Star Wars kits for young kids and order them,” Musk wrote. “As easy as that.”

Grok has three tiers available to users, according to SpaceXSI’s website. There is a free version and two paid tiers SuperGrok and SuperGrok Plus that cost $30 and $100 per month, respectively.

It’s not clear which of SpaceXSI’s tiers allow users to make purchases online without the need to visit a website. It’s also unclear if this is a new feature for Grok. Moneywise reached out to SpaceXSI for comment on this story.

Agentic commerce is slowly gaining momentum

Musk’s mention of Grok’s shopping feature is not exactly revolutionary. In fact, more companies are investing in agentic commerce as an option for customers looking for help finding items online, or at least speed along the purchasing process.

For example, in September 2025, OpenAI launched Instant Checkout on its ChatGPT AI chatbot, which at rollout allowed customers to buy items from Etsy sellers directly in chat. The technology behind Instant Checkout was also open sourced, allowing any merchant to build their own integrations into ChatGPT, OpenAI said in its announcement.

Meanwhile AI rivals like Perplexity and Anthropic have also rolled out shopping features for their own AI chatbots. And Amazon, through “Rufus,” can even track the price of products on its marketplace, alert customers when the price hits a predetermined figure and complete the purchase for them.

While agentic commerce has certainly arrived, experts say that most AI users still more commonly use chatbots to complete other tasks like generating trip itineraries, look up instructions for how to use new tech or summarizing large files, and more.

The debate, however, remains around how risky it is to hand over your account passwords, credit card information, or other data over to a chatbot just to make the shopping experience more seamless.

As Matt Kropp, an AI expert with Boston Consulting Group, told CBS News, “It isn’t mainstream yet and it’s pretty risky right now, because there aren’t enough guardrails in the system for people to feel comfortable with agents autonomously buying things for them.”

He added, “It could potentially go buy a car, but I wouldn’t say, ‘Here’s my credit card.’”

Early risks of using agentic commerce

Researchers at Cisco, Foundation AI and Carnegie Mellon University recently published a study that found popular AI chatbots, such as ChatGPT and Claude, recommend pricier items to users whose personal data suggests they have higher incomes. This is true even if users specifically asked for cheaper options, according to Quartz.

On the merchant side, Deloitte points out that it may be difficult for retailers to enforce purchase agreements if an actual human did not click “I agree.” Retailers need to also wonder if their marketing dollars are actually reaching customers if AI is doing the shopping for them, Deloitte said. Finally, there’s a greater risk of unauthorized chargebacks on behalf of cardholders if a chatbot makes a purchase they didn’t approve of.