If the drama between Elon Musk and Delta Air Lines (NYSE:DAL) CEO Ed Bastian is any indication, the richest and mightiest among us are just as likely — perhaps even moreso — to stoop to petty histrionics and bitter feuds as anyone else is.
Following the very public unravelling of a would-be deal between the two corporate giants this spring, boardroom ridicule and social media affronts have ensued, up to and including Musk penning an ominous X post last week stating that Bastian “will lose his job” over the ordeal.
The failed deal was one thing; Bastian, after much consideration, signed with Amazon (NASDAQ:AMZN) to roll out the e-commerce giant’s new Leo satellite internet across Delta’s fleet, bucking the trend in an industry where most major players have equipped their aircraft with Starlink, the Wall Street Journal reports.
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But it’s the comments allegedly made behind closed doors in recent days that have fanned the months-old flames.
Bastian rebuffs SpaceX’s Starlink — partially because of its founder
While it may seem to some like Musk is being a bit of a sore loser rather than accepting the reality that business is business, the situation became personal when rumours broke that Bastian had spoken poorly of the SpaceX (NASDAQ:SPCX) founder during some of the carrier’s internal meetings about the potential partnership.
“We do not want to be with Elon Musk. Trust me. If you know his reputation, it’s all true what they say about him,” the Delta head reportedly remarked.
In response, Musk not only predicted Bastian being removed from his role, but also joked that putting AI on a Delta flight could serve as a potential guardrail for the tech, as “It will have no chance of accessing the Internet!”
Other key reasons Delta declined Starlink tech was because of the cost, and also because execs supposedly wanted to be able to continue to connect users through the airline’s proprietary Delta Sync portal, which Musk called “painful, difficult and expensive for their customers.”
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Feelings about the Musk aside, customers seem to agree that Starlink is superior
All quips aside, complaints about Delta’s in-flight Wi-Fi — which isn’t due to be upgraded to Amazon Leo until 2028 — abound online. A few disgruntled customers have explicitly implored the company to upgrade to Starlink in the past.
Some agree with the trillionaire that Delta may lose customers in a time when a number of competitors offer faster, more reliable internet service. Others say they themselves plan to boycott the brand over the move, and have already started booking flights with Starlink-outfitted carriers instead.
It remains to be seen how Amazon’s offering will compete, as it is currently only in enterprise beta testing. The company’s own predictions promise it will best Starlink in both upload and download speeds.
CEOs have been booted for less
As cushy as many envision a CEO’s job to be, being ousted over a single bad call or public relations nightmare is not out of the realm of possibilities for Ed Bastian or anyone else in his seat.
Take the high profile exit of Cracker Barrel’s (NASDAQ:CBRL) relatively short-lived leader, Julie Masino, who was replaced this summer after an attempted rebrand that not only completely flopped, but sparked ire from longtime fans.
Lesser things have certainly prompted the departure of otherwise fair leaders; we just have to look back to this spring, when Air Canada CEO Michael Rousseau was ousted for recording a video about the LaGuardia Airport crash in English only.
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Becky Robertson is a senior staff reporter at Moneywise and a lifelong writer. Along with more than a decade covering news at outlets like blogTO and Quill & Quire, she's attended writing residencies around the world. With 33 countries visited, she finds travel to be among her greatest inspirations.
