Commission fee
Sethi points to some of the psychological issues at play. For example, Susan grew up without a lot of money, and while she often deprives herself of small expenditures like pedicures, she also has a hard time saying no to her kids when it comes to big-ticket items.
But, according to Sethi, one of their biggest problems has to do with their financial adviser. Sethi regularly recommends that people avoid working with an adviser who charges a percentage of assets or assets under management (AUM). In other words, the more assets you have with a financial adviser, the more money they bill you (other advisers might charge a flat or hourly fee).
Aside from a whole life policy and an annuity, Jeff has two brokerage accounts managed by an adviser charging a fee of 1.24%.
“I generally feel as though most people are good and they’re not trying to rip us off,” Susan said.
But when she asked their financial adviser about his fee, “he told me, oh, it’s roughly around 1%. I’ll never forget, he made this face like, oh, it’s not that much.”
Sethi says he knows that face.
“Most advisers make their money when your portfolio grows, which is why they love older people and wealthy people who specifically do not understand commission structures,” he said.
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Learn MoreUnderstanding the math behind AUM
Jeff and Susan have $460,000 in two brokerage accounts. If they live to age 85 — for another 35 years — without making any further contributions to these accounts, and assuming a conservative 5% return, that 1.24% fee adds up to a whopping $863,170, according to Sethi.
That’s because fees grow as your portfolio grows.
Right now, the couple pays about $6,000 a year in fees — about $500 a month. But fast-forward 35 years — 420 months — and they won’t be paying just $500 a month. Rather, they’ll be paying 1.24% on a much larger portfolio, averaging about $2,054 a month, according to Sethi.
“This is what happens with a 1.24% fee on a modest $460,000 portfolio that’s not even being added to,” says Sethi. “That 1.24% fee seems modest in the early days, but it’s back-loaded.”
Instead, Jeff and Susan could invest their money in a low-cost ETF or index fund and get a similar return — but without having to cough up nearly as much money in fees, says Sethi.
The good news: You can still get out
So what can you do if you’re working with a financial adviser who charges you a percentage of assets and you want out?
The fees Jeff and Susan have paid up until now are a sunk cost. But the biggest step in this process is realizing you need to make a switch, says Sethi. The rest are just details — though it could mean uncomfortable conversation, especially if you’ve been working with the same financial adviser for many years.
Sethi recommends explaining to your financial adviser — preferably over email — that you’ve decided to move your brokerage account because the fees you’re paying are not part of your financial goals. By transferring your brokerage account in-kind, which means moving them as-is from one account to another, “you’re not selling them and triggering a taxable event,” he said
However, you may want to continue using a financial adviser. If you do, “you want to pay a flat fee, never a percentage,” he said.
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