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Read 20,000 pages

During this year’s Berkshire annual shareholders meeting, an audience member asked Buffett what method he would use to achieve that 50% annual return today starting with less than $1 million.

“The answer would be, in my particular case, it would be going through the 20,000 pages [of Moody's Manual],” Buffett said.

Moody's Manual was a series of publications by financial services company Moody's on publicly traded stocks. These texts provided detailed information on various industries, companies and securities.

“I found all kinds of interesting things when I was 20 or 21,” he said.

Buffett says he was able to acquire extensive knowledge of how different industries and companies functioned, even little-known ones, thanks to his dedicated research. He believes this type of behavior can provide an edge.

“I don’t know what the equivalent of Moody’s Manual or anything would be now, but I would try and know everything about everything small, and I would find something,” he said.

While the investing legend believes a 50% annual return is achievable, he acknowledges it requires more than just ambition.

“With $1 million, you could earn 50% a year, but you have to be in love with the subject. You can’t just be in love with the money,” he explained. “People find other things in other fields because they just love looking for them.”

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Replicating success

Simply put, if Buffett had to start with $1 million today, he would arm himself with knowledge by going through today’s equivalent of Moody’s Manual in detail to find opportunities — including ones that may not be suitable for large funds.

You can still find these texts today — they are called Mergent Manuals. Mergent, Inc. acquired Moody's Financial Information Services division in 1998.

Investors today can also take advantage of tools and resources that didn't exist when Buffett first started investing, such as internet databases. Platforms like Yahoo Finance and Google Finance provide easy access to real-time stock quotes, financial news, historical data and comprehensive financial reports on thousands of companies across industries. Additionally, the EDGAR database from the U.S. Securities and Exchange Commission allows investors to access detailed filings and reports submitted by publicly traded companies.

However, keep in mind that Buffett's answer is what he would do, not necessarily what the average person should do. He considers investing to be his passion, and has previously expressed that stock picking is not an optimal strategy for average investors.

At Berkshire Hathaway's 2021 shareholders meeting, he stated, frankly, “I do not think the average person can pick stocks.”

Instead, he has repeatedly said that most people should invest their money in a low-cost, S&P 500 index fund.

In fact, he has included that recommendation into his will.

“One bequest provides that cash will be delivered to a trustee for my wife’s benefit,” he wrote in his 2013 letter to Berkshire shareholders. “My advice to the trustee could not be more simple: Put 10% of the cash in short-term government bonds and 90% in a very low-cost S&P 500 index fund.”


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Jing Pan Investment Reporter

Jing is an investment reporter for MoneyWise. He is an avid advocate of investing for passive income. Despite the ups and downs he’s been through with the markets, Jing believes that you can generate a steadily increasing income stream by investing in high quality companies.


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