Every investor wants to buy low and sell high. A stock market downturn during a recession might be an opportune time for bargain hunters.

While the GDP contraction in Q1 and Q2 wasn’t too severe, stocks have already fallen — by a lot.

The S&P 500 is down about 20% in the first six months of 2022, marking its worst first-half performance since 1970.

Investors who want to scoop up shares on the cheap might want to be cautious and focus on companies that can thrive during a recession.

Warren Buffett, for instance, loaded up on shares of food giant Kraft Foods (which later merged with Heinz to create Kraft Heinz) and electric utility NRG Energy (NRG) during the Great Recession of 2008.

According to Hartford Funds, the S&P 500 actually gained 3.7% on average during the 13 recessions since 1945.

You don’t need a lot of cash to start investing. Some investing apps even allow you to buy fractions of shares with as much money as you are willing to spend.

Fundrise helps you invest in real estate without having to buy a house. Let their state-of-the-art technology and in-house experience open the door to new opportunities today.

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Real estate

Real estate offers another potentially lucrative opportunity during a recession.

A recession doesn’t necessarily mean we are going to see a drop in property prices. But one specific factor could deter the upward momentum in the real estate market: interest rates.

Right now, the Fed is raising its benchmark interest rates aggressively to tame spiking inflation. Higher interest rates are bad news for real estate.

When the cost of borrowing is high, it makes people think twice about getting a loan to purchase a home or investment property.

Real estate mogul Sam Zell — also known as the “Grave Dancer” — made a fortune from buying properties when no one else wanted to.

In 1973, when the economy fell into a recession, the real estate market tumbled as many loans went into default. In that environment, Zell was able to acquire a portfolio of high-quality properties at a significant discount.

If you’ve been eyeing investment properties in recent years, a recession-driven pullback in prices might provide a good entry point.

These days, new services make it easy for you to get into the real estate game, no matter how big (or small) your budget is.

Starting your own business

Not everyone wants to start their own business. But according to The Economist, 47% of millionaires are business owners.

Being an entrepreneur is not easy, and the idea of building a business in a recession — when other businesses might be shutting down — can seem daunting. But going against the herd has its advantages.

“Right now is the time to take advantage of an open field. Your competitors are pulling back — spending less money on marketing and advertising,” says Charles Gaudet, CEO of business consultant and coaching agency Predictable Profits. “Some started laying off employees. Others are content to sit tight and hope for the best.”

When there’s less competition, you have a better chance of establishing a position in the market.

Of course, if you’re not ready to quit your job and go all-in on a business idea just yet, think about starting a “side hustle” first.

There’s no magic formula to getting rich quickly. Whether it’s investing in stocks, real estate, or starting your own business, it’s important to do your own research and evaluate your financial situation first.

Pour your portfolio a glass of recession resistance

Fine wine is a sweet comfort in any situation — and now it can make your investment portfolio a little more comfortable, too.

Ownership in real assets like fine wine could be the diversification you need to protect your portfolio against the volatile effects of inflation and recession. High-net-worth investors have kept this secret to themselves for too long.

Now a platform called Vinovest helps everyday buyers invest in fine wines — no sommelier certification required.

Vinovest automatically selects the best wines for your portfolio based on your goals, and it tells you the best times to sell to get the best value for your wine.

About the Author

Jing Pan

Jing Pan

Investment Reporter

Jing is an investment reporter for MoneyWise. Prior to joining the team, he was a research analyst and editor at one of the leading financial publishing companies in North America. An avid advocate of investing for passive income, he wrote a monthly dividend stock newsletter for the better half of the past decade. Jing holds a Master’s Degree in Economics and an Honours Bachelor of Science Degree, both from the University of Toronto.

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