People are asking chatbots like OpenAI’s ChatGPT what stocks to buy — understandable, given that they’re marketed as having the answer to any question.
But as attractive as the idea of using a machine that purports to read every earnings call, headline, and price tick seems, a new study has just shown how the robots can’t compete with one of the laziest strategies in investing.
A group of researchers backtested a range of AI trading strategies over 20 years and more than 100 stocks, and found (in a paper that is not yet peer-reviewed) that most of them still couldn’t beat plain buy-and-hold investing.
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The researchers are from the University of Edinburgh, the University of California, Los Angeles (UCLA) and South Korea’s Sungkyunkwan University, and they plan to present it at the ACM SIGKDD Conference on Knowledge Discovery and Data Mining in August.
They claim from their findings that the advantage AI tools seemed to have in earlier research was mostly an illusion, and a result of how it had been tested.
Why a six-month test made the bots look brilliant
Most AI trading studies have been run on a small group of winning stocks over a short stretch (sometimes three months on as few as three stocks). If you test Tesla over six of its blockbuster months, almost any strategy can start to look brilliant.
That creates three common traps:
- survivorship bias, where the analysis only counts stocks that survived and won, and drops the ones that failed out of the data.
- look-ahead bias, where the model uses information it wouldn’t have had yet
- data-snooping, where enough tests on the same data can make a trading strategy look brilliant by luck
Earlier studies often relied on a few stocks over short windows, Mihai Cucuringu, a mathematics professor jointly affiliated with UCLA and the University of Oxford, and one of the paper’s authors, told the Wall Street Journal. His team widened the test to cover the 2008 financial crisis, the Covid-19 crash and the bull markets between them, and also added delisted stocks back in so the failures still counted. Cucuringu says the apparent advantage “largely disappears” once the test of AI tools runs longer and wider.
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What 20 years and 100-plus stocks showed
The study found that plain buy-and-hold (buy, then wait) was one of the best investing strategies. In one setup that screened for steadier, low-volatility stocks, buy-and-hold posted the best risk-adjusted result in the field and an annual return of about 7.9%, beating every AI agent the researchers tested.
To be fair, the bots weren’t hopeless. In one setup, an AI agent posted the highest raw annual return in the group, at nearly 14%, but it also had weak risk-adjusted numbers and steep drops along the way, which is exactly the kind of risk a headline return can hide.
A 55-year-old statistical model called ARIMA also beat the AI tools once the study accounted for risk. The two AI trading agents at the center of the study, both built on commercially available large-language models, showed no reliable edge over the market once the test was run fairly. There was no clear sign they added real skill beyond what the market already gave them.
Bigger models didn’t solve the problem either. The team tested models of different sizes and found the larger ones didn’t reliably beat the smaller ones.
“It’s a big misconception that better models automatically translate into better trading performance,” Cucuringu says.
The bots got the timing backward
The AI tools also got the timing wrong. They selected cautious trades in bull markets, so they missed some of the upside, and made aggressive picks in bear markets, so they took bigger losses.
On a standard measure of return per unit of risk, buy-and-hold scored 0.61 in strong market years and -0.28 in down years. One AI agent managed -0.19 in up years and -0.97 in down years, which is weak even when the market is rising. That same agent also traded far more often, and those extra trades carry costs that eat into returns no matter how good the calls are.
What this means for your money
AI may still be useful in your financial life. But using it to beat the market by picking stocks is not where it shines. In this study, the simplest approach (buying and holding) outperformed the fanciest computers over 20 years. For most people, that just means sticking with a broad, low-cost fund and ignoring the noise.
Where AI does help, David Allison, a partner at Allison Investment Management, says, is as a research assistant. It can shorten a dense annual report or answer a simple question. But as a stock picker that promises to beat the market, the evidence just isn’t there.
There’s one more thing you give up by using AI: A human advisor who acts as a fiduciary has a legal duty to put your interests first. A chatbot doesn’t. If you get bad advice from a bot, Allison says, “It’s on you.”
So when an AI tool shows off big backtested returns, ask the same questions the researchers did: over what period, across how many stocks, and did they count the losers too? A six-month winning streak on a hot stock is exactly the kind of result that doesn’t survive a longer test.
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Godwin Oluponmile is a content specialist, SEO strategist and copywriter with seven years of expertise in finance, Web 3.0, B2B SaaS and technology. His work has been featured in publications such as Entrepreneur, HackerNoon, Blocktelegraph and Benzinga.
