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1. Contemporary fine art

Woman Visiting Art Gallery Lifestyle Concept

Those art auctions are about a lot more than interior decorating. Fine art has always been a potentially lucrative investment opportunity.

Over the past 25 years, contemporary art — i.e. works created after 1945 — has seen an annual return of 14%, compared with an average of 9.5% from the S&P 500, according to the Citi Global Art Market chart.

Overall, this asset class has outperformed the S&P 500 by 174% over the past 25 years.

And, because it isn’t tied to the global economy the way many companies are, the art market doesn’t experience the same kind of volatility you see in the stock market.

In the past 25 years, contemporary art has experienced losses only 4% of the time, compared with 24% for the S&P 500.

Investing in works of art used to be reserved for the ultra-rich — you had to cough up cash upfront to purchase a piece. Now anyone can benefit from this asset class by investing through a platform called Masterworks.

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2. Wine (an unusually liquid asset)

Woman Visiting Art Gallery Lifestyle Concept
Woman Visiting Art Gallery Lifestyle Concept/Shutterstock

Oaky, fruity, dry, sweet — and investable. Ask the sommelier to bring you something with long-term appreciation.

The Liv-ex Fine Wine 100 index, which tracks the value of top investable wines, reported a 271% rise since it started tracking the wine market’s value 20 years ago. That’s a higher return than the S&P 500, and with a great deal more stability through the 2008 economic crisis than its counterparts in the stock market.

According to Live-ex, we're currently in the longest bullish period in the fine wine market, suggesting high investor confidence and a thriving market.

We know fine wine gets better over time.

But another simple reason for its consistent appreciation? Vintage wine becomes more scarce and desirable as some investors inevitably drink their stock.

More: Vinovest review

3. Luxury watches

Collection of Invicta men quartz watches. Storage box with collection of men wrist watches.

Have you been toiling away selling Craigslist finds on eBay for a few extra bucks? It’s time to step up your game and get into a new market.

The iconic watch brand Rolex makes less than 1 million new watches per year, way less than enough to meet the growing demand for luxury timepieces. That makes the secondary market for the product hot — and it’s expected to stay that way according to consulting company McKinsey & Co.

But you can’t just pick up one of these precious Swiss watches at a yard sale down the block.

A coveted piece like the Rolex Daytona could go for nearly $50,000 on the secondary market.

Unlike those for other luxury assets, there’s no established crowdfunded investment platform for getting into the watch market. So you need to have the money to buy a watch in whole upfront.

If you’ve got the money (or are willing to take on financing) and want a return that might be higher and faster than that of the stock market, you can buy and sell luxury watches through a marketplace like Chrono24 or Crown and Caliber.

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4. Supercars

Front view of three supercars. green Mercedes-AMG GTR, red Lamborghini Huracan, orange McLaren.
Johnnie Rik/Shutterstock

Luxury car investments are about as sure a thing as “investing” in a horse race. Luxury and classic cars can lose value almost as easily as your family’s sedan.

But collectors get lucky sometimes and strike it big.

Some top models like Ferrari's 2003 Enzo, McLaren's 1992 F1, and Ford's 2017 GT have seen average annualized returns between 10% and 30% since their release, Bloomberg reports.

That beats the stock market’s 7% to 10% returns, if without near the market’s consistency.

Reselling luxury cars for profit is a long game — they take time to appreciate, if they’re going to at all. You also have to do your research (or work with an expert) to find models with the best chance of appreciation.

This is an asset class that requires some passion for the product. If you’re not all in on keeping up with the latest twists in automotive history, your money is probably better off in another market.


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Dana Sitar, CEPF® Freelance Contributor

Dana Sitar has been writing and editing since 2011, covering personal finance, careers and digital media. She’s written about work and money for The New York Times, Forbes, CNBC, The Motley Fool, a column for Inc. and more.

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