For many — particularly Gen X and older — salary is a closely guarded secret and rarely discussed. But, for younger generations, this is changing. Influencers such as Hannah Williams are leading a movement for more transparency. And this generational shift could be a good thing.
Most workers don’t talk about their salary. Only 31% of global employees surveyed by Kickresume, an online AI resume builder, say that salary is openly discussed in their workplace, while 37% say their workplace actually prohibits them from talking about pay (1).
In the U.S., one in three workers “simply don’t want to discuss salary at all,” according to the survey (1).
But these headline numbers don’t tell the whole story. There’s a generational gap in who’s talking about salary and who wishes they could talk about it more.
The generation gap
The Kickresume survey found that 39% of Gen Z respondents have discussed salary with coworkers, while only 18% say they don’t want to. At the other end of the scale, only 22% of Gen X say they’ve discussed salary at work and 33% say they don’t want to. Millennials fall somewhere in between (for both categories) (1).
These numbers could portend a coming change to attitudes around discussing salary as Gen X starts retiring and Gen Z gains greater influence in the workplace. Nearly half (49%) of Gen Z respondents support full transparency, while 41% of Gen X do (1).
Not surprisingly, Gen Z is taking some of their inspiration from social media influencers such as Hannah Williams, whose Salary Transparent Street has 1 million followers on Instagram and 1.5 million on TikTok (2,3).
Williams stops people on the street to ask them how much they make, with the results forming a video database of salaries for countless jobs.
Salary Transparent Street is just one source of salary information. Nowadays, there are a number of resources available, including Glassdoor and Payscale, which can arm you with the information you need to negotiate your salary with confidence.
This transparency movement is increasingly supported by legislation. So far, 16 states now require salary disclosure in job postings (with Delaware coming on board in 2027) (4).
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Pros and cons of transparency
But is salary transparency a good thing? The evidence is mixed. For example, more than half of respondents in the Kickresume survey discovered a coworker was earning more for the same role, “and most were upset” (1).
A study published in the American Economic Journal found that, while a pay transparency mandate in the United Kingdom reduced the gender pay gap by about 20%, “the reduction came entirely from a 3 percent slowdown in men’s pay growth” (5).
Another study, published by the National Bureau of Economic Analysis, found that in countries where horizontal transparency — between workers of similar seniority — was mandated, these policies narrowed co-worker wage gaps. But, they have also led to “counterproductive peer comparisons and caused employers to bargain more aggressively, lowering average wages” (6).
The same study showed more encouraging results for vertical transparency (pay differences between different levels of seniority). “Empirical evidence suggests these policies can lead to more accurate and more optimistic beliefs about earnings potential, increasing employee motivation and productivity” (6).
It also showed that transparency between firms can be beneficial, sharpening wage competition between employers.
Salary transparency can take many forms, “from putting good-faith pay ranges in job postings to providing detailed explanations of how salaries are determined,” according to Robert Half, a talent solutions firm (7). “Companies that embrace it are likely to see a solid return on investment, including increased employee trust, reduced pay gaps and, as a result, a more engaged workforce.”
Bringing transparency to the dinner table
This openness is also spreading to other areas of finance — namely, the dinner table. “Gen Z (42%) and millennials (37%) are twice as likely to talk about money and finances at the dinner table than Gen X (23%) and baby boomers (21%),” according to a UK survey by The Investment Association (8).
The study also found that younger generations aren’t as confident in managing their finances, so discussing these matters in a safe space with family could be beneficial — from ‘death dinner’ conversations about estate planning to discussions about saving and spending strategies.
“It’s important for parents to talk to their adult children about money so that it gives them the knowledge to make better financial decisions,” Craig Kirsner, president of Kirsner Wealth Management, told U.S. News & World Report (9).
To make these conversations easier, consider setting up regular family meetings and even bringing in a neutral third party such as a financial advisor or coach, Nick Foulks, advisor and director of communications strategy and client engagement at Great Waters Financial, told U.S. News & World Report (9).
To bridge the generation gap when talking about family wealth, keep in mind that different generations view wealth differently and have different communication styles.
For instance, boomers see wealth as a form of security, which should be protected and preserved, while millennials and Gen Z see it as “a source of freedom that allows them to make life choices, such as traveling, switching careers and avoiding burnout,” according to a study by the J.P. Morgan Family Wealth Institute (10).
This is reflected in their views on transparency. While boomers may hesitate to share information, fearing that transparency “might erode ambition or discourage a good work ethic,” younger generations are actively seeking transparency (10).
But, there are a few exceptions to this. While Gen Z may be more comfortable with financial discussions overall, 44% of those surveyed by J.P. Morgan said their spending habits and lifestyle choices are off limits in financial discussions (10).
Being more open about money could potentially lead to stronger financial outcomes — but finding a balance that everyone is comfortable with is key.
Article sources
We rely only on vetted sources and credible third-party reporting. For details, see our editorial ethics and guidelines.
Kickresume (1); Salary Transparent Street (2), (3); GovDocs (4); American Economic Association (5); National Bureau of Economic Research (6); Robert Half (7); The Investment Association (8); U.S. News and World Report (9); J.P. Morgan (10)
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Vawn Himmelsbach is a veteran journalist who has been covering tech, business, finance and travel for the past three decades. Her work has been featured in publications such as The Globe and Mail, Toronto Star, National Post, Metro News, Canadian Geographic, Zoomer, CAA Magazine, Travelweek, Explore Magazine, Flare and Consumer Reports, to name a few.
