A Texas car dealership is facing online criticism after a former customer accused it of sexism and discrimination while trying to get her car repaired.
A TikToker who posts under the name FindingAshlee says she called her local Land Rover dealership two years ago looking for a part for her 2013 Range Rover, which had a minor oil leak. The dealership quoted her a price of $7,500 for the part, she said.
Ashlee grew up around cars. Her father, she recalled, owned car dealerships and she spent her childhood working around vehicles, including helping rebuild the engine of a 1973 Chevrolet Corvette Stingray when she was 12.
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The price seemed unusually high, so she consulted her father. He called the dealership and spoke with a different service advisor. He was quoted $2,500 for the same part.
When she confronted the dealership, it honored the lower price. She said she later spoke with the general manager about the huge difference in the quotes and was told, “Sweetie, why don’t you call your daddy, and he can explain to you how cars work.”
Brandon Starling, an attorney representing the Land Rover dealership, told Moneywise that the dealership takes allegations of discrimination seriously and has fully investigated the matter.
“Based on interviews with personnel who may have knowledge of the alleged events, as well as the dealership's review of the matter, the dealership found no evidence to substantiate the allegations that any employee engaged in gender-based pricing or made the statement attributed to dealership management,” he wrote in an email. “Land Rover Austin does not discriminate on the basis of gender and rejects any suggestion to the contrary. It has no further comment at this time.”
Ashlee said Land Rover’s corporate parent provided her with a $1,000 dealership credit following the incident.
From bad to worse
Things got worse when she used that credit in 2024 for a new set of tires at the same dealership, she said.
Recently, her SUV began to shake violently while she was driving, so she took it to a tire shop for inspection.
Technicians there allegedly told her two of the tires were unsafe. One tire’s markings also showed it was four years old. Ashlee said she believes the dealership sold her aged or defective tires.
Both of her claims against the dealership remain unverified. The broader issue of some car dealerships taking advantage of women customers, however, is well documented.
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The ‘pink tax’
The phenomenon is known as the “pink tax,” and studies suggest it remains a problem. A 2025 study from Jerry.ai found women pay up to $7,800 more than men over the lifetime of owning a vehicle, including an average of $117.12 more when buying new cars and $22.94 more each time they get repairs.
The disparity is fueled by the stereotype that women know less about cars than men. There are ways women can protect themselves, including:
- Look for female staff at a dealership. Studies suggest female employees may be less likely to overcharge women customers.
- Research quoted costs. If a price seems high, use resources like RepairPal or Kelley Blue Book to compare estimates and make sure the quote is reasonable.
- Get written estimates. Never authorize major work only on a verbal agreement. Ask for an itemized list of repairs, parts and labor.
- Get a second opinion. If it’s a big repair, taking it to another shop can save you hundreds.
- Verify the work. Ask to see the replaced parts or before and after photos to ensure the work was completed before paying.
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Chris Morris is a veteran journalist with more than 35 years of experience at many of the internet's biggest news outlets. In addition to his activities as a writer, reporter and editor, Chris is also a frequent panel moderator and speaker at major conferences, including CES and South by Southwest.
