Warm, sunny ‘Zoomtowns’ attracted crowds of digital nomad homebuyers in the pandemic — and now they’re desperate to sell. Should you take advantage?

The same cities that once symbolized freedom and affordability for pandemic-era movers have become cautionary tales. Homes are sitting longer. Prices are falling. And sellers, once cocky, are cutting deals just to get out.

A new Parcl Labs report shared with Business Insider reveals that sellers in the southern half of the U.S., from Texas and Tennessee to Florida, are now the most “motivated” in the nation — a polite way of saying they’re desperate (1). Meanwhile, the Midwest and Northeast are quietly winning today’s housing game.

From pandemic highs to price-cut lows

“Zoomtowns” got their name during the pandemic boom when remote workers fled pricey coastal hubs for cheaper, sunnier cities. Homeownership rates rose from 64.6% in 2019 to 65.8% in 2022, with most gains driven by younger households (2). Metros like Austin, Tampa, and Charlotte saw significant influxes of newcomers.

When the migration frenzy cooled and mortgage rates spiked, all that new supply collided with dwindling demand. Austin’s home values have dropped about 20% from their 2022 peak (3). Dallas and Tampa have seen similar reversals, raising questions that once-feverish “sold over asking” markets are becoming clearance racks.

While the South cools, northern markets that were overlooked during the boom are heating up. Buffalo and Milwaukee, and even places like Cleveland and Detroit — once dismissed as slow-growth cities — are now seeing rising prices and quick sales.

Net migration to the South is down almost 40% compared to the pandemic’s first year. The Midwest, by contrast, is seeing a modest rebound in population retention. In other words: the boomtown baton has passed.

A new buyer–seller dynamic

In the South and West, sellers are finally “meeting reality,” Parcl Labs executive Lucy Ferguson said to Business Insider. Parcl’s Motivated Sellers Index — which tracks price cuts, listing time, and discount size — shows elevated desperation across Sun Belt states. Counties in Texas, Florida, and Tennessee top the list (1).

Buyers in the South suddenly have leverage they haven’t seen in years. More listed homes, longer listing times, and frequent price drops mean buyers can now really negotiate, which was unheard of during the pandemic.

Meanwhile, in the Midwest and Northeast, the opposite is true. Limited supply and stable demand have created a seller’s market. Homes in Buffalo and Boston are moving fast, often with multiple offers (4). Sellers there can still call the shots.