Those ads are deepfakes built with an AI copy of his face and voice, Cuban said, and Meta (NASDAQ:META) runs them anyway. “Facebook knows the little old ladies are getting ripped off,” he said. He called the platform “the worst of the worst.”
The ads Cuban says Meta waves through
Cuban said some of the ads even include a disclaimer admitting the person on screen is AI-generated and the clip is meant as entertainment. By the time anyone gets to it, he argued, the pitch has already worked. “And to Facebook, that’s good enough,” he said.
“The point is, that defines the culture of the organization,” Cuban said. A company that lets scammers go after people’s grandparents, he argued, has shown what it will tolerate at every level.
Cuban does run a drug company — he co-founded Cost Plus Drugs, an online pharmacy that sells low-cost generic medications.
What Meta’s documents showed
On Nov. 6, 2025, Reuters reported on internal Meta documents showing the company expected roughly $16 billion, or about 10% of its 2024 revenue, to flow in from ads pushing scams and prohibited products. By Meta’s own internal count, users across its apps were seeing some 15 billion “higher risk” ads a day — the ones with obvious markers of fraud. One late 2024 document put that category’s value at about $7 billion a year.
In a May 2025 presentation, Meta’s own safety staff estimated the company’s platforms play a part in a third of the scams that succeed in the U.S. Before Meta bans an advertiser, its automated systems must peg the account as at least 95% likely to be running a scam, the documents say. Below that threshold, the suspected scammer simply pays more per ad and stays live.
Meta spokesman Andy Stone told Reuters the documents “present a selective view that distorts Meta’s approach to fraud and scams,” and called the company’s 10% estimate “rough and overly-inclusive.” Complaints from users about scam ads had fallen 58% over the prior 18 months, he said at the time, and the company pulled down more than 134 million scam ads in 2025. The same documents note the Securities and Exchange Commission is looking into Meta over advertising tied to financial fraud.
