The favor of college degrees and standard 9-to-5 gigs is waning after decades of being seen as the most respectable, perhaps even only, ladder to most people’s dreams of success.
As we face the very real existential threats of AI takeover, of fierce competition for roles and of escalating costs of living — including for an education itself — white-collar careers are falling short of what they once promised.
Career paths in the age of AI
Navigating this new and in many ways, uncharted world of work has been nothing short of challenging, with degree-holders now comprising at least 25% of America’s unemployed. It’s pushing many to turn to the alternative, previously overlooked path of blue collar work, which figureheads are now lauding as the future.
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The latest person to trumpet the trades is Mary Barra, CEO of the nation’s biggest car manufacturer, GM. Barra, whose father was a tool-and-die maker for the brand, recognized and encouraged the recent shift away from the corporate trajectory in an early September interview with Fortune, saying that young people need to understand that the manual, specialized occupations present “a great career” that’s “more AI-proof than others.”
She pointed to electricians as especially essential amid the ongoing computational buildout, with firms willing to pay top dollar for not only those with the right skills, but those willing to learn them.
“These are good-paying jobs. There is huge demand for electricians right now, and I think there will be demand for other trades, especially considering what is happening with data centers,” she said.
She added that the company has poured $250 million into training skilled tradespeople since 2021 — just one of many examples of how employers, the government and various other programs are willing to provide apprenticeships for those with no background in the field.
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Even successful grads consider skipping college
As Dirty Jobs host and blue-collar proponent Mike Rowe has trumpeted, those who work with their hands can easily rake in six figures due to the fact that “practically every major industry is desperate to hire more skilled workers” right now. Echoing Barra, Rowe asserts electricians are getting “poached like pro athletes” in 2026 for positions paying some $260,000.
This is a stark contrast to those dishing out $100,000 for a degree at a top institution, only to face pay cuts and worsening, potentially longer-term unemployment than in previous eras. It’s why Rowe and others assert that you “absolutely, positively do not need” higher education to do well financially, despite it at one point being drilled into students’ heads that they would be “screwed” without one.
It’s not just those in blue collar professions who share this perspective, either. Jensen Huang, who has a Masters of Engineering from Stanford and helms American tech heavyweight Nvidia, famously proclaimed earlier this year “electricians, plumbers, iron workers, technicians, builders — this is your time!” Even U.S. Vice President JD Vance, Yale Law School graduate, has come out to say that the prestige of post-secondary has lost its sheen.
Indeed, as AI threatens many desk jobs, it has sparked a new industrial revolution that demands more skilled labor to keep up. It’s something America may not be used to just yet, but the wave is catching on as new grads continue to flounder.
As Barra said in her interview, “I think Europe has much more respect for the trades and for people who do highly technical work with their hands — people who build things, make things, and service things. But these can be great careers. I’m proud of what [GM] is doing [with training], but I also think there is a societal issue.”
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Becky Robertson is a senior staff reporter at Moneywise and a lifelong writer. Along with more than a decade covering news at outlets like blogTO and Quill & Quire, she's attended writing residencies around the world. With 33 countries visited, she finds travel to be among her greatest inspirations.
