YouTuber says he signed a casino sponsorship without reading the terms — and now he can’t post for 6 months. Its founder calls it ‘money well spent’

The casino’s response was blunt: “At this point we will pay you to shut the f— up.”

Shuffle then resurfaced the earlier offer, describing it as legitimate — and Doherty accepted the deal without realizing the full implications.

On Oct. 9, Doherty addressed the situation on X, telling followers he had made a grave mistake: “One of the terms is that I’m not allowed to post online anymore, which I thought was a joke but now they’re enforcing it. Working with my lawyer to try and fix this.”

Noah Dummett, cofounder of Shuffle, responded on X that “yes, it’s real” and it was “money well spent to get this mf offline.”

The potential financial cost of signing a contract without reading it

The agreement could have significant financial implications for Doherty because his online presence is central to his earning potential.

Influencers can generate revenue through sponsored posts, brand partnerships, advertising and affiliate marketing. In 2025, creators with fewer than 10,000 followers earned around $4,800, while micro influencers averaged about $38,500 and mega influencers earned anywhere from $35,000 to over $1 million for a single post, according to beehiiv, a publishing platform by and for creators.