Importers, like Chris Zephro’s Trick or Trick Studios, are on the frontlines of the financial bloodbath. He says his Santa Cruz, Calif. company has paid $800,000 in tariff costs so far this year. That hit to his bottom line forced him to lay off 15 employees for the first time since its founding 15 years ago (1).
While Zephro was able to absorb some of the costs, some were passed along to consumers as higher prices. But expensive costumes aren’t the only ghoulish surprise this Halloween season. Other Halloween essentials, like candy and decor, are also seeing prices increase (3).
The costs haunting Halloween this year
Although shoppers have been seeing prices rise overall for a while due to inflation, many are experiencing sticker shock yet again this spooky season. Between 2020 and 2025, candy prices have risen by 78%, according to a FinanceBuzz analysis (4). Candy costs are on the rise for a variety of reasons, including supply chain issues, tariffs, and rising cocoa prices due to climate problems in cocoa-producing regions (5).
In 2025, a bag with 100 pieces of candy is expected to cost an average of $16.39, FinanceBuzz reports (4). Decor prices aren’t rising quite as fast. But holiday decor items currently cost more than they have in recent years, largely due to tariffs and inflation (6).
And those high price points are changing the way Americans plan to spend this Halloween, according to an Empower survey. It found 52% of Americans are choosing to cut back on Halloween spending due to higher prices, even though 39% claim they usually end up going over budget on the holiday. Additionally, 45% of Americans plan on leaning into the experiences surrounding Halloween instead of shelling out for decor (7).
Overall, Americans are expected to spend $114.45 each on Halloween-related goods, according to the National Retail Federation. That’s $11 more than last year. Consumers are planning to spend $51 on costumes (8).
With Americans regularly going into debt for the holidays, including Halloween, it’s possible this record level of Halloween spending will end up as debt for some households. Last year, a LendingTree survey found that 17% of shoppers planned to go into debt for Halloween. It’s possible many shoppers will opt to take on debt this year to cover the rising costs of spooky fun (9).
How to fit in Halloween fun without slashing your budget
If you feel haunted by Halloween prices, you aren’t alone. In fact, a survey by Coupon Follow found that 19% of Americans aren’t planning on celebrating Halloween this year, and of those, 72% are cutting back due to inflation (10).
The good news is that a little bit of creativity can help you enjoy the season without entirely breaking the budget.
