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Economy
A woman looks at her grocery list as she walks down a fruit aisle, where shoppers could see price hikes as a result of the war in Iran. seventyfourimages/Envato

'That price is ridiculous': One fruit could be the first grocery item to soar in cost as the Iran war sends diesel soaring

Raspberries have always been one of the most delicate fruits in the grocery store.

According to Chefs Resource (1), they have to be handpicked, packed carefully and transported quickly in refrigerated trucks or planes or else they spoil within days. That specialized cold-chain logistics makes them one of the most fuel-intensive items in the produce section.

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These fragile little berries offer a glimpse into why grocery bills may climb in the months ahead.

From farm fields to refrigerated trucks to supermarket shelves, food prices are tightly related to fuel, labor and global supply chains — and when those costs rise, shoppers will be the ones who feel the squeeze.

When diesel prices spike, berry prices often follow

According to the New York Times (2), a recent visit to a Whole Foods Market in Atlanta turned up a six-ounce plastic container of organic raspberries that cost almost $8, about 20 cents a berry.

“That price is ridiculous,” said Catessia McGee (2), a mother and regular berry shopper who decided to go for the more affordable organic strawberries, at $4.99, instead.

And berries may just be the beginning, with overall grocery costs potentially being impacted.

Fuel costs ripple through the entire food supply chain, affecting farming equipment, fertilizer production, packaging and transportation.

The U.S. Department of Agriculture (USDA) recently projected that food prices could rise about 3.6% (3). Some categories of food could see bigger increases such as beef, veal, fresh vegetables and sugar and sweets.

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Transportation plays a major role. Fresh produce often travels thousands of miles before reaching store shelves, and refrigerated trucks rely heavily on diesel fuel, the price of which is up more than 35% from a month ago (4).

Packaging can also add to the cost. Many produce containers use petroleum-based plastics, meaning higher oil prices can increase packaging costs along with transportation.

And for foods that are imported, including many berries sold in U.S. grocery stores, currency changes and trade policies can make them even more expensive.

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How to save money at the grocery store as prices rise

For everyday shoppers, global economic shifts are quickly showing up in the produce aisle, but there are still practical ways to protect your grocery budget.

Reduce waste, plan meals and make a grocery list. Food that gets thrown away is money lost. One of the simplest ways to cut waste and save money is planning meals before shopping.

The USDA (5) recommends creating a meal plan and grocery list to avoid impulse purchases and reduce the chance that food goes to waste.

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The agency estimates that the average American family wastes about $1,500 worth of food each year. Using leftovers, freezing extra food and organizing the fridge can help reduce that loss.

Buy fruits and vegetables in season. Out-of-season produce is often transported long distances, which raises costs. Shopping for fruits and vegetables when they’re locally in season can often deliver better prices — and fresher food.

Consider frozen produce. Frozen fruits and vegetables are frequently cheaper than fresh and last much longer.

According to GoodRX (6), frozen produce can provide similar nutritional value while helping shoppers save money when fresh items are expensive.

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Compare unit prices. Many grocery stores list the unit price — the cost per ounce or pound — on shelf labels. Comparing these numbers can help you find the best deal, even when package sizes differ.

Buy pantry staples in bulk. Bulk purchases can reduce the price per serving for items like rice, beans and oats. But buying in bulk works best for foods that store well or can be frozen.

Build meals around lower-cost ingredients. If certain foods become expensive, try shifting meals toward lower-cost staples like beans, grains, potatoes and seasonal vegetables. These ingredients can help stretch your grocery budget while still providing balanced meals.

Raspberries may be a small item in the produce aisle, but the tiny fruit illustrates a big reality: grocery prices are shaped by global supply chains, fuel costs as well as agricultural conditions.

While shoppers don’t have control over those factors, smart shopping habits can help soften the blow when prices climb at the checkout counter.

Article Sources

We rely only on vetted sources and credible third-party reporting. For details, see our editorial ethics and guidelines.

Chefs Resource (1); New York Times (2); U.S. Department of Agriculture (3), (5); Federal Reserve Bank of St. Louis (4); GoodRx (6)

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Jessica Wong Contributor

Jessica is a freelance writer with a professional background in economic development and small business consulting. She has a Bachelor of Arts in Communications and Sociology and is completing her Publishing Certificate.

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