Billionaire investor Mark Cuban believes American manufacturing can make a comeback, but the key may be robotics rather than the factories and labor-intensive production lines of the past.
In an October 18 post on X, Cuban argued that the U.S. needs to catch up with foreign competitors in robotics and software while maintaining its lead in artificial intelligence. Doing so could make American factories competitive with overseas manufacturers, even in countries where labor is much cheaper.
“It’s really simple. Our Robots and AI vs their Robots and AI,” Cuban wrote. If the U.S. can close the gap, he sees “zero reason manufacturing won’t come back, or initiate here.”
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Cuban pointed to his own company, Cost Plus Drugs, claiming that fees are the only thing preventing it from manufacturing generic medications in Dallas more cheaply than buying them from Asia.
His comments came in response to Anduril founder Palmer Luckey, who challenged claims that building consumer products in the U.S. would make them prohibitively expensive.
“Stories about iPhones costing $37,000 or laptops costing $100,000 are psy-ops, sometimes pushed by foreign adversaries but more commonly by American corporations that want anything but an upset to the status quo,” Luckey wrote on X.
There’s a reason so many American manufacturers moved production overseas. Countries such as China, Mexico, Vietnam and India offer significant cost advantages, along with established supplier networks and manufacturing infrastructure. Bringing production back to the U.S. means overcoming those advantages, even as automation makes domestic factories more competitive.
The U.S. manufacturing exodus: By the numbers
The scale of America’s manufacturing exodus shows what’s at stake. U.S. manufacturing’s share of gross domestic product fell from more than 25% in 1947 to just 9.7% in 2026, according to government data.
Factory employment has declined even more dramatically. The U.S. lost 6.6 million manufacturing jobs between 1979 and 2025, even as employment across the broader economy grew by 68 million, according to Stephan D. Whitaker, a senior policy economist at the Cleveland Fed. Globally, however, manufacturing employment increased by a net 71 million jobs between 2000 and 2025.
While automation and productivity gains explain part of America’s factory job losses, moving production overseas has also contributed to the decline. A 2017 Census Bureau study found that U.S. multinational corporations accounted for 41% of the decline in employment between 1993 and 2011. The research identified increased sourcing of foreign-made components as one contributing factor.
The growth of overseas manufacturing has roots in the aftermath of World War II, when countries began lowering trade barriers and expanding international trade. A San Francisco Fed study noted that trade grew from roughly 20% of global GDP in the early 1950s to 60% by the late 2010s, allowing companies to spread production across multiple countries and take advantage of lower costs.
Over time, American companies built extensive overseas production networks. Apple, for example, relies heavily on Asian manufacturers to assemble its products, while Nike sources much of its footwear and apparel from factories in countries such as Vietnam and Indonesia.
China was a major beneficiary of the expansion of global manufacturing, but American companies are increasingly looking elsewhere. Federal Reserve research from 2025 shows that U.S. multinational investment has increasingly shifted away from China toward countries such as Mexico, India and Vietnam. So far, however, there’s little evidence of a widespread return to American shores.
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Can robots make American manufacturing competitive again?
Robotics and AI could change the economics of manufacturing in America. As factories become more automated, labor accounts for a smaller share of production costs, potentially making it more economical for companies to manufacture at home rather than overseas.
To Cuban’s point, the U.S. already has an advantage in AI. According to Stanford University’s 2026 AI Index, the U.S. “produces more top-tier AI models and higher-impact patents” than anywhere else in the world, and leads with 1,953 newly funded AI companies.
However, robotics is a different story. According to the International Federation of Robotics, China installed 295,000 industrial robots in 2024[j], compared with just 34,200 in the U.S. Most industrial robots used by American manufacturers are also imported.
The U.S. remains heavily dependent on foreign suppliers for semiconductors and other components essential for AI and robotics. A January 2026 White House proclamation estimated that America produces only about 10% of the semiconductors it needs.
Despite these dependencies, there’s evidence that automation could encourage more domestic production. The San Francisco Fed research cited earlier found that manufacturers facing greater trade uncertainty increased automation and reduced their reliance on imported goods. The findings suggest companies could bring more production back to the U.S., though that wouldn’t necessarily replace the millions of factory jobs lost over the past several decades.
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Sam Bourgi is a US based financial markets specialist with over a decade of experience covering investing, economics and digital assets. His work has been cited by Congress, the DOJ, the Bank for International Settlements, Bloomberg, Reuters, CNBC, Fox and Newsweek, as well as academic institutions.
