Fears are growing in America over the impact of Trump’s tariffs on tourism — reports suggest a large number of Canadians will cancel trips. Is the US travel sector headed over a cliff?

Here’s what this could mean for the U.S. travel sector.

Canadians urged to "choose Canada" amid tensions

Earlier this month, the U.S. Travel Association stated that Canadians may cancel their trips if President Trump slaps new tariffs on the country.

Canadian Prime Minister Justin Trudeau also urged Canadians to “choose Canada” in a press briefing Feb. 2. “It might mean changing your summer vacation plans to stay here in Canada and explore the many national and provincial parks, historical sites and tourist destinations our great country has to offer,” he said.

And there's plenty of evidence Canadians plan to do just that.

Travel Alliance Partnership CEO Nicole Mahoney told WKRN News her organization saw “an immediate impact” on travel to the U.S. from Canada as tensions grew. She said, “One of our tour operators told us immediately she lost about 30% of her business trips that she had already booked to the U.S.”

Speaking to WKRN News, Canadian Neil Anderson said his family canceled travel plans to Nashville and Memphis and decided to vacation in Mexico instead. “I don’t like, politically, what’s going on,” he said. “They’re attacking my country.”

A survey by Leger, a market research company, showed that nearly half of Canadian travellers (48%) say they are less likely to visit the U.S. in 2025 compared to last year. The reasons cited have to do with the changing relations and political tensions between the two countries.