Personal finance is the No. 1 anxiety for 65% of American women — and an increasing number of them are turning to these trendy alternatives to get their financial advice

That means they’re swapping budgeting hacks in group chats, exploring side hustles and scrolling through TikTok for financial tips.

Economic uncertainty clouds the future

The survey found women are feeling the weight of financial stress more than ever, with economic uncertainty driving concerns about their financial future.

More than a third said they were falling behind on retirement savings, and 30% were struggling to pay off credit card debt, caught in the cycle of high-interest payments that make financial progress feel impossible.

At the heart of it all is a paycheck that isn’t keeping pace with inflation, with 22% feeling their salary isn’t enough to meet their needs, let alone build wealth.

“Money brings up a lot of strong feelings for people, especially for women who may not have been as empowered historically around their finances as their [male] counterparts,” Diana Welch Howell, Laurel Road’s head of Healthcare Partnerships and Strategy, told Moneywise.

The gender gap is evident in current salaries. In 2024, women earned 85 cents for every dollar earned by men, according to a Pew Research Center analysis. This gap makes it even harder for women to build savings, pay off debt and invest in their futures.

Social media and financial education

More women are turning to social media and influencers for financial advice, with 30% using it to stay informed about the latest trends. While Gen Z leads the way, millennials are also embracing budgeting and investing apps to gain better control over their finances.