It’s been three years since the doors closed on physical Bed Bath & Beyond stores. And while the brand lived on thanks to new owners in the digital world, people who had collected the company’s iconic 20% off coupons were out of luck. Now, those long-expired coupons can save them money once more.
With the company’s purchase of The Container Store earlier this year, Bed Bath & Beyond is returning to the physical world, with 22 locations opening — and more planned beyond that.
In fact, it’s encouraging people to bring them in, having launched a contest to find the oldest remaining coupon. Whoever brings that into their nearest store by July 13 could win the grand prize: A $100,000 home renovation. Other prizes include $500 and $100 gift cards. There may, however, be limitations for coupon dates once the sweepstakes are over. (The company’s website says stores will only accept expired coupons that were sent on or after August 1, 2023. Moneywise has reached out to Bed Bath & Beyond for comment to confirm.)
“For decades, our customers treated these coupons like treasure,” said Amy Sullivan, president of Bed Bath & Beyond, Inc. in a statement. “They tucked them into purses, filing cabinets, cookbooks and memory boxes because they believed they would be valuable someday. We think they were right.”
Continuing the legacy
If you haven’t been hoarding the long-expired coupons, you’re not out of luck. At the opening of the Nashville location, employees handed out the iconic blue and white coupons to shoppers, some of whom got so excited, they took pictures with them.
And if you prefer online shopping, the company’s website has long offered a digital coupon which cuts the price of many single items by 20%. While the online-only version of the store didn’t accept paper coupons, Moneywise has reached out to clarify whether that will remain the same going forward.
The first wave of new co-branded Bed Bath & Beyond and The Container Store locations are now open. They’re located in:
When Bed Bath & Beyond announced it was filing for bankruptcy in 2023, it caught shoppers and some investors off guard. It came, however, after leadership shakeups, store closures and the shocking death of a top executive.
The core problems, though, were tied to the company missing out on the wave of shoppers its competitors saw during the pandemic. That came as it was in the midst of a failed overhaul, where it was planning to rely more on private brands to build customer loyalty. Its website was also not as robust or user-friendly as others. Consumers bypassed its offerings, opting for convenience and familiar names.
Shares had soared in July of 2022 when a filing revealed activist investor Ryan Cohen’s RC Ventures fund was maintaining its holding in the company. Cohen suddenly reversed course the following month, though, dumping his more than 9.4 million shares. That caused the stock to plunge — and led to calls for a SEC investigation into Cohen, though no public action was taken.
Chris Morris is a veteran journalist with more than 35 years of experience at many of the internet's biggest news outlets. In addition to his activities as a writer, reporter and editor, Chris is also a frequent panel moderator and speaker at major conferences, including CES and South by Southwest.
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