What is 'coffee badging' — and does this recent trend help explain why U.S. employees are being poached by foreign companies?

In Owl Lab’s State of Hybrid Work 2023 study, the video conference solutions company discovered that 58% of nearly 2,000 hybrid employees have coffee badged. And the trend isn’t going anywhere soon: 8% of hybrid employees who haven’t tried it yet want to give it a shot.

And, as an effective employee retention strategy, “coffee badging” is something companies might want to consider allowing.

According to the State of Global Hiring Report from Deel, an HR platform specializing in multinational hiring, a whopping 62% of Americans were hired by international companies last year.

As the report noted, American workers have been hired by various companies across the globe — including Canada, France, Australia, Singapore, and the U.K. — thus allowing for remote and flexible schedules without the “threat” of an unexpected (and potentially unwelcome) return-to-work policy hanging over their heads.

Here’s everything you need to know about “coffee badging.”

Why are employees coffee badging?

At first, coffee badging sounds like a funny little loophole to simply avoid coming into the office full-time. But more often than not, it’s legitimately used for productivity and personal reasons.

Even the CEO of Owl Labs, Frank Weishaupt, participates in coffee badging, according to CNBC. He starts his workday at home, drives to work mid-day to avoid traffic and spends the afternoon in the office.

“[C]offee badging gives you the opportunity to maintain your flexible schedule, which is incredibly important to employees,” he told CNBC.

This is particularly true for parents. A 30-year-old mom told CNBC that she sometimes doesn’t go into the office until around lunchtime and then leaves early to pick her son up from daycare. She often finishes off her work for the day at home while she watches him.

Child care for one kid costs more than $10,000 a year, on average, according to the most recent numbers from Child Care Aware, a national network of child care resources and referral agencies. So this isn’t just a good parenting decision, but a smart financial one if you can swing it.

Financial benefits of coffee badging

You don’t just save on child care when coffee badging, but on many other expenses as well. In their report, Owl Labs adds that it costs an employee an average of $51 to work from the office — $36 more than working from home.

The company broke down the estimated costs associated with this: parking ($8), breakfast/coffee ($13), lunch ($16), commute ($14). Those numbers don't even include additional pet or child care costs, which in-office employees would have to consider if they were away from home for an extended period each day.